A Brief History of Starbucks
In 1971, Starbucks’ opened its first retailer at Pike Street Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet espresso bean retailer and coffee tools seller. The Starbucks name and brand came from two influences; a personality named Starbuck in the traditional book, Moby Dick, and a mining camp on the bottom of Mt. Rainier called Starbo. These two influences had been mixed to create Starbucks (Wikipedia, 2006). n 1982, entrepreneur and current chairman, Howard Schultz, joined the corporate.
When Schultz joined the company, he wanted to vary the company’s focus away from in house espresso manufacturing and occasional bean retailing, to additionally embrace selling coffee drinks. Schultz needed to create an Italian espresso bar ambiance to the Starbucks Company. Siegel, Baldwin, and Bowker didn’t like the concept, however in 1984 Schultz convinced the “founders of Starbucks to check the coffee bar idea in a brand new location in downtown Seattle” (Starbucks, 2003).
In 1985, Schultz determined to depart the company and begin his own Italian espresso impressed firm known as Il Giornale. In 1987, Schultz obtained backing from local buyers and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation (Starbucks, 2003). Today, Starbucks has greater than 12,000 stores globally and more than 8,800 in the United States (Reuters, 2006). Starbucks’ Mission and Objectives:
Starbucks is totally different than many companies; they combine aggressive advertising methods with corporate responsibility. Starbucks desires to be greater than “the world’s largest espresso shop chain,” (Reuters, 2006)