Adidas: Ethics and Social Responsibility

Adidas is a goods manufacturing firm. It manufactures goods associated to sports activities. It was discovered by Adolf Dassler in 1948. Adolf Dassler initiated its work by producing his own shoe and it was produced in his mother’s kitchen in Herzogenaurach, Bavaria after world warfare 1. His brother Rudolf was additionally excited about manufacturing work, so he joined Adolf Dassler in July 1924. They named their firm by Dassler Brother Shoe Factory. But Adolf was not happy by this name and he changed it to Adidas in 1949.

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This name was derived from his own name ‘ADI’ is from Adolf and ‘Das’ is from Dassler. After some years both brothers have a battle and because of this, they grew to become enemies. Adolf has Adidas and Rudolf established his own company named ‘Puma’. Both brothers turn into enterprise enemies and are reverse to every other.

These two brothers obtained separated and had been working their own firms, Adidas and Puma. Both have robust competitors among themselves. With this people are additionally getting confused that which is good Adidas or Puma.

Nowadays both manufacturers are thought of costly, however people are more probably to buy Adidas. Adidas makes sneakers, clothes, and different stuff however puma is the one a producer of shoes. So, that’s why we will see Adidas normally and Puma could be very uncommon.

The Adidas logo may be very cool. It so tough for everybody to pick out the logo of the company as the market needs a emblem and Adidas does not have any kind of emblem for 40 years roughly.

Then from one hundred ideas, one was chosen. It was leaf-shaped having three leaves that had been the sign of America, Europe, and Africa. It informs us that everybody is equal and is on the same platform.

The revenue of Adidas company is 14.88 billion in Euros that’s 18.42 billion in US dollars. In Adidas firm, there are 50,728 employers that work.

Adidas is a worldwide business that’s producing sports-related items. Adidas says that they are all the time targeted on the consolation of the customers. The quality of each good is nice and it feels comfortable. Adidas’ purpose is to extend the social and environmental performance of the corporate and they want the lives of people that comply with them will get higher. In 1988 Adidas and Salomon firm get collectively and as a end result of this a model new logo was launched. In this logo, there are two colours, blue and red. Blue is for Adidas and red is for Salomon.

Adidas has a slogan that claims, “Impossible is Nothing”. It was developed by 180/TBWA in Amsterdam. The present advertising technique of Adidas is “Adidas is all in”. The aim of this slogan is to show equality in all brands and to current good material to the shopper.
Adidas has an excellent promoting circle. They rent well-known celebrities as their Brand Ambassador.

With the help of social media and all, they promote a lot. Adidas provide their items to 570 factories on the planet. In Asia, they have reference to 18 countries and supply their goods to them. From the Manufacturing unit, the goods are delivered to the nation warehouse after which they move to the stores across the nation.

Competitors of Adidas are Nike, Gucci, Puma, Lacoste, Reebok, Converse. Adidas is in an excellent financial place now. Adidas have sturdy international commerce and distributive chain. They are strengths of the Adidas company. It additionally has some weaknesses as Adidas have the high value construction and because of this it has a limited product line and it also suffers from overpricing. Adidas have plenty of opportunities as they have exceptions in emerging markets and increases demand in product innovation additional they will modifications the conventional people’s lifestyle too. But this company has plenty of taxes to pay.

Adidas has grown day-to-day and remains to be rising and this is because of their ethics and social obligations as every employer follow the ethics and duties. They know common ethics and so they have knowledge about this. “One of the Adidas Group’s core values is Integrity. For us, this implies appearing according to our values with all our stakeholders. So, we have an Employee Code of Conduct, rules around defending our customers’ knowledge and the Group’s Workplace Standards for our suppliers “. (Jawad, N.D.)

Social accountability is a should in each firm. Adidas have Standards of Engagement (SOE) that confirms the minimal requirement for labor, safety, and well being. It is predicated on the World Federation of sporting goods that the particular person or firms who use the child as their labor aren’t allowed to trade with Adidas as they do not seem to be following the principles of employment laws.


Jawad Ghauri (2012) Ethics and Responsibilities
Soda, I. (march 9,2015) Adidas- A multinational sports activities goods manufacturing firm
Adidas strategic (17-sep-2015) Adidas strategic case study
Marketing (January 4-2013) Marketing Adidas