Advertising Board of the Philippines

The Advertising Board of the Philippines, also called Adboard is composed of eight nationwide organizations involved in advertising which are unified together to uphold the progress of Philippine promoting through self-regulation. Being the umbrella group of the advertising business, its mission is to apply world class promoting along with advocating professional ethics by way of accountable and truthful advertising.

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Adboard was formerly known as the Philippine Board of Advertising. The board was formed on account of a series of meetings in 1973 by leaders in the advertising industry.

They felt the urge to commit themselves in making a committee to achieve their goal in serving the interests of the nation. The Board was established on May 3, 1974.

ADBOARD, being the mom and umbrella affiliation of TEN (10) member-associations such as OAAP, PANA, 4As, ASAP, UPMG, IBA, MORES, IMMAP, MSAP and CAAP, additionally has its own Standards of Trade Practices and Conduct representing the trade practices from various promoting sectors, with which OAAP is the one recognized outdoor advertising affiliation.

The Adboard seal is symbolic of the 5 areas of endeavor engaged in by the 9 (9) associations comprising AdBoard; advertiser, advertising company, media, advertising services sector and the consumer sector.

The 5 elements are shown as adjacent circles, which symbolize unity and concord. They appear to be in motion which depicts vitality and dynamism. The background is a deep blue area which symbolizes social consciousness and repair to country. Adboard promotes truthful and informative promoting for the benefit of customers and the public normally and upgrades the follow of advertising so as to develop public confidence in advertised services and products and within the credibility of promoting as an economic exercise.

It also strengthens the effectiveness of the industry’s self-regulations and enhances professional relationship and to promote greater cooperation among the numerous sectors of the industry. Adboard develops industry consciousness and dedication to its social obligations, together with the promotion of values and lastly, to reinforce the industry’s contribution to economic progress and in nation-building.