Aegis Case Analysis

The major question posed on this case is whether Aegis management should proceed the relationships with their companions ProPack and POMS, and if they determined to proceed with the relationships, how to construction them more effectively. Operating in a slumping economic system, Aegis was apprehensive about their degree of sales resulting from the partnerships they’d entered into. The major aim for Aegis when coming into into each partnerships was to bolster gross sales, and neither company had accomplished that.

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With the potential of terminating both relationship, Aegis must find one other technique for improved gross sales.

With the absence of this technique, will in all probability be extra productive for the company to restructure their current relationships. Looking at this case via the idea of strategic alliances will help to discover a strategy that may pull Aegis out of its downhill slide. For both relationships, Aegis has entered into licensing and distribution agreements.

POMS and ProPack have mixed their name with Aegis for separate merchandise, in addition to working together to distribute every other’s products.

Unfortunately, on this scenario economies of scale will not work to lower prices because of the character of the product and the industry Aegis is competing in. Aegis and its partners have developed a product that is the technological normal for its class, but can proceed to add worth to the product, making it desirable and helpful sooner or later.

In my opinion, the easiest way to increase the advantages of those relationships is to foster an surroundings of belief and communication to function in.

This might mean revisiting the contracts that are in place to redefine what each entity needs out of the agreement, and one of the best ways to go about creating gross sales. If they will do this successfully I consider the businesses will work better collectively, creating extra worth for potential prospects. This will lead to a rise in sales for his or her merchandise.