African Culture in the Context of Entrepreneurship

Business leaders typically put most of their consideration on finding methods to make revenue the issues of tradition are seldom appeared into with respect to the connection between cultural practices and how they impression leadership. In Africa probably the most cultural follow that has confirmed to have a major affect on enterprise is botho. In this light business leaders should know that the difficulty of each organizational culture and culture generally is of significance. A cultural concept like setshwarwa ke ntsa pedi ga se thata suggests impeccable enterprise practices like partnerships which are falling quick in current day enterprises (especially in Botswana).

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The major intent of this document is to explore the relationship between tradition and leadership within the context of enterprise and to derive if it is a constructive relationship. The report might be primarily based on Hofstede’s concept of evolution.

  • Conceptual ClarificationBotho- It is a deep recognition of another’s humanity and interconnectedness of all our lives.
  • Culture- The way of life of groups of individuals, which means the way in which they do things.

  • Entrepreneurship- The capability and willingness to develop manage and manage a business venture along with any of its dangers so as to make revenue.
  • Leadership- It is the artwork of motivating a group of individuals to act in the path of reaching a standard aim.


For over centuries, Botho is doubtless certainly one of the most held on and practiced ideas in Africa .How folks stay and relate with one another is very important and it ought to complement one’s culture.

It may be very difficult to be a leader to people of different background, ethnic and culture but how a leader offers with it is important. A leader ought to lead with a ‘umuntu ngimuntu ngabantu’ aim meaning that you’re who you’re due to how you relate with other people.However, does that mean that a leader should threat his firm within the name of tolerating his/her employees background and culture?Botho is prevalent in everyday society and as a outcome of the nationwide pillar.Botho practiced mostly in Africa and each society has their method of exhibiting it meaning that it differs with people’s race, ethnic, tradition and background. Botho is the explanation Botswana has not gone the trail of most African nations and fallen into the useful resource curses identical as in originations and companies.

Every organization has its personal tradition and its employee is aware of it and expected to display it of their on a daily basis life at work, with organizational culture comes along Botho and tolerance within the employees. Culture is the conduct that outcomes when a gaggle arrives at a set of generally unspoken and unwritten rules for working collectively. However, culture is not something that one can see ,besides through its bodily manifestation in the work place and one can argue that it is important because when the staff are treated right the company’s image,wealth,progress is taken care of.Happiness can only be discovered as a gift of concord between the entire and each single element. Even science”and you understand it higher than I do”points to an understanding of reality as a place the place each factor connects and interacts with every thing else.”Pope Francis


Leadership is strategy of social influence to attain objectives (Yuni 2010). Leadership is a broad term and touches base on totally different aspects such as leadership in entrepreneurship. It has a leader affect members of the group by way of their characteristics in order to obtain objectives. Every group, group and firm needs a pacesetter to steer them in the right path. Leadership is a social phenomenon and has a function. In the previous years new management styles have developed and amongst them is entrepreneurial leadership. Entrepreneurship is the act of taking a risk to begin out up a business with purpose of constructing revenue. It involves bringing together elements of production such as land, labor, capital and entrepreneurship to create goods and services. Leadership is a broad term and touches base on totally different elements similar to management in entrepreneurship.

When entrepreneurship is talked about usually what comes to mind is the side of constructing profit and the issue of culture influence is least thought of. None the less that is not the case as tradition has confirmed to have a significant influence on the enterprise particularly botho. It has a leader affect members of the group via their characteristics in order to achieve objectives Ubuntu is a time period derived from the Bantu Nguni languages of Zulu, Xhosa, Swati, and Ndebele (Van Binsbergen, 2001). Ubuntu is about understanding what it means to be connected to 1 one other. Most conventional African cultures are formed at the core of Ubuntu. This research will explore the relationship between culture, entrepreneurship and management, focus on the leadership challenges face by leaders face in dealing with individuals from totally different backgrounds and finally assess how Botho is a key to leadership failure or success. It is worth mentioning that leadership is culturally contingent. That is views of the importance and values of leadership range across cultures (Dorfman, Javidan, Hanges, Dastmalchian & House, 2012)


Explore the relationship between tradition, entrepreneurship and leadership.Culture represents the shared values and norms that bind members of a society or organization together as a homogenous entity (Kuada, 2010). Employee’s behavior in a corporation is led by culture. Kuada states that culture supplies a body of reference and guide for conduct of workers in work organizations. Culture doesn’t solely affect the conduct of employees in a corporation but also the leaders in a corporation. Cultural values influence leader conduct indirectly (Stephan and Phathak, 2016). Cultural values are shared beliefs and long term goals of societies (Stephan and Phathak, 2016). Leadership is a strategy of social affect to achieve goals (Yukl, 2010). Entrepreneurship, tradition and management share a standard objective. They all have the flexibility to influence a certain group of people. According to Stephan and Phathak, (2016) entrepreneurs need to influence others round them together with traders, customers, suppliers and employees to launch and maintain their business successfully.

Entrepreneurship is often understood as new entity, i.e., the creation of a new enterprise (Gartner, 1989). An entrepreneur is someone who starts his or her own business. Entrepreneurs have too been characterized as an important kind of leader, i.e. leaders of rising organizations (Stephan and Phathak, 2016). In other words entrepreneurs are leaders hence entrepreneurs must be influential as leaders are very influential people. Culture affect each entrepreneurship and leadership. Cultural values influence chief behavior indirectly (Stephan and Phathak, 2016).What challenges does modern leadership face contemplating that they should deal with people from completely different backgrounds with numerous cultural dynamics.According to English Oxford Living Dictionaries a pacesetter is an individual who leads or instructions a group, group or nation.

Are leaders born or made? Leaders are made. Being born into leadership or royalty does not imply that one is a leader however offers them the chance to lead. A individual could also be born into royalty but not have the qualities of a pacesetter. Leaders are due to this fact made as one has to have certain qualities to be known as a leader and to say that an individual is born a pacesetter is one method or the other wrong as some qualities of management a person purchase as they grow up. A one who takes the route of being a leader faces different challenges of their journey of leadership. Both women and men leaders experience challenges whereas main as they need to cope with individuals from different upbringings. Since folks come from totally different cultures a leader’s leadership type will all the time be questioned as totally different folks have other ways of doing issues.In different cultures ladies are denied the chance to steer as they consider that a girl cannot turn into a frontrunner.

According to Eagly and Carli (2007) asserted that there’s a gender bias that exists such that males are related to being leaders as a result of they more generally reveal assertive masculine traits that connote leadership, such as dominance, whereas ladies are less apt to be perceived as leaders as a result of they are more prone to show communal qualities corresponding to compassion. Women in management are therefore discriminated easy because they are women and that hinders their leading capabilities as they’ll all the time be oppressed by those that consider that they are superior.

The popular culture and the media perpetuate stereotypes of girls of shade that may make it difcult for them to be perceived as efficient leaders- Can Botho (Ubuntu) our own cultural assemble be a key to leadership success or failure?According to Prinsloo (2000) Ubuntu embodies a tradition of consultation and decision making by the individual and teams. Ubuntu has rules similar to unconditional African collective contribution, solidarity, acceptance, nobleness, stewardship, compassion care and legitimacy. The advantage stresses a lot on inclusivity, reciprocity, inclusivity and promotes reconciliation in conflict situations. Ubuntu (Botho) may be applied in numerous areas corresponding to politics, enterprise, corporate governance and justice. In enterprise Ubuntu can be applied by way of collective studying, group work, acceptableness, and at a area people focus.Ubuntu as a cultural assemble can be a key to leadership success as a outcome of Ubuntu carries the philosophy of life which fits hand in hand with the philosophy of management. Ubuntu management encourages participation.

The relationship between botho and leadershipDue to the different cultural backgrounds of people in a corporation in order for one to be dubbed an exceptional leader they have to be nicely geared up with the cultural background of people within the organization. One of the cultural facet to be thought-about a fantastic deal locally (Botswana) is botho. Botho is so very important in leadership such that it impacts the aspect of corporate social accountability. Another management precept derived from the idea of Ubuntu is the notion of collectivism and solidarity (Ncube, 2010). Botho encourages a leader to include totally different aspects like collectivism especially being supported by the phrase no man is an island, empowerment. Many scholars have shown that there’s a desperate want for indigenous and revolutionary leadership approaches.

Ubuntu is a social philosophy of humanness. It promotes communicative action that can specific itself, whether or not in entrepreneurship, a business, or different organizations. Ubuntu’s function is to redefine social relations so that they turn out to be more egalitarian, transparent and democratic (Ncube, 2010).Culturally endorsed concept (CTL) predicts management behavior that is leaders behave in methods which might be in preserving with the desired leadership discovered in the focal culture, as a result of leaders are prone to consider that a specific management type is efficient of their culture and likewise act in accordance with their perception. Leaders who behave in accordance with expectations are perceived to be efficient in terms of growing team solidarity in addition to generating robust commitment (..).This explicitly reveals that indeed tradition has an impact on leadership. The method a person leads should be in accordance with the way the cultural background or setting of a business. A chief is dubbed handiest primarily based on the cultural perspective of the setting during which they lead.


It is clear that tradition has an influence on management including management within the context of entrepreneurship. The most prominent cultural facet is botho thus this piece of doc serves to clearly stipulate the extent to which botho impacts leadership .To justify that culture indeed has impression on leadership the team interviewed Mr. Milton Johane as our native entrepreneur. The major function of this interview was to search out out his view on management and botho. Mr. Johane mentioned that every company has certain tradition which is called organizational tradition (a way of operating of the company) and it is rather important for every group to have a tradition that is separate from all of the employees’ background that helps it jell into one.

The entrepreneur mentioned some pointers on the relation of botho as setho’ and that it can’t be ignored when dealing and running a enterprise; however a corporation ought to have one that connects them. The facet of botho comes naturally and respect that resonates with personal experiences as regards to the college life where we attend and do assignments with individuals from totally different backgrounds ,culture ethnic however that is not really a barrier as a end result of all of us have a common goal that we have to attain despite our variations.Other values that Mr.johane upholds other than botho are work ethic which he defined is falling brief in Botswana, relating this to non-public expertise it is true as many organization’s staff painting poor ethic and this contradicts the concept of botho. For example, Batswana have the mindset of



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  2. Prinsloo, E. D. (2000). The African View of Participatory Business Management. Journal of Business Ethics, 25(4), 275-286.
  3. P., Javidan, M., Hanges, P., Dastmalchian, A., & House, R. (2012). GLOBE: A twenty yr journey into the intriguing world of culture and leadership. Journal of World Business, 47(4), 504-518. doi: 10.1016/j.jwb.2012.01.004
  4. Eagly, A. H., & Carli, L. L. (2007). Through the labyrinth: The fact about how girls become leaders. Boston, MA: Harvard Business School Press.
  5. Kuada, J. (2010). Culture and leadership in Africa: a conceptual model and analysis agenda. African Journal of Economic and Management Studies, 1(1), 9-24.
  6. Ncube, L. (2010). Ubuntu: A transformative management philosophy. Journal Of Leadership Studies, 4(3), 77-82. doi: 10.1002/jls.20182

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