Airbnb is a web site platform that provides the travellers or different customers short-term rental housing or room services. It supplies 7 million attribute homestays, short-term leases, hotels, residences, and more around the globe masking 191 countries. There are four characteristic of services apply to Airbnb, together with service inseparability, service perishability, service variability and repair intangibility. Service inseparability refers back to the services supplied by Airbnb that can’t be separated from the landlords and prospects, they’ve a detailed relationship. Airbnb supplies a worldwide vacationer housing rental service to customers, the customers can search the holiday residence rental information, complete online booking process and give suggestions concerning the housing rental service via the Internet or cell applications, whereas these companies can’t be separated by the company in order to successfully manage its business.
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Besides that, because of Airbnb is an internet company the place the customers can use an online cost system to pay for hire. Therefore, the online fee service is essential to Airbnb and its customers which cannot be separated with the corporate and its prospects.
In additional, Airbnb additionally play a job of service intermediary, which create a novel accommodation experience and social expertise that may help landlords to advertise their housing, and in addition help the users to choose their thought home. Then, the company also present a landlord analysis system to the shoppers to find a way to enhance the companies of landlord and create a rental setting the place everyone can really feel safe and happy. In summary, the companies of Airbnb are usually provided by the landlord and also consumed by the shoppers at the similar time so which cannot be separated and have a detailed relation between them (MARGARET.
Besides that, the companies are provided by Airbnb which have the characterise of service perishability. The service perishability is outlined as a service that cannot be stored for long intervals of time in order to apply for future sale or use (MARGARET.M, 2007) . This implies that the companies can’t be delayed and have to be instantly supplied when needed because the demand for providers will soon disappear. Therefore, the company totally analyse and determine the wants of the customers and landlords, and then develop effective strategies to build a better relationship between demand and supply. The company supplies neighbourhood guides and want lists options to the customers. The neighbourhood guides can provide more detailed accommodation info in accordance with attributes like pure, clean, easy or prosperity in different areas in a rustic. Then, the wish listing feature helps disoriented prospects to compare and decide their perfect places for staying and visiting (Fleischman.V, 2010).These features can help the company to effectively determine the wants of the shoppers and then fast provide the right companies to them. Therefore, Airbnb can address the difficulty of service perishability by ensuring that present well timed and dependable service to the purchasers.
In extra, service variability can be an important attribute of Airbnb companies. Service variability means the services can vary tremendously primarily based on who provides them and how, the place and when. There are two forms of service variability, together with the variability in quality of providers and the variability in the consumer appearance methods (Sven, 2017). Due to the labour-intensive nature of the service, the standard of service can differ significantly offered by different providers and even by the identical provider at different instances. Besides that, the variability in the consumer appearance strategies could cause many issues for the corporate which cannot control over when this occurs and have no idea how customers appear. However, Airbnb solves this downside by guaranteeing that its companies are provided to its clients in the easiest way attainable to ensure that the standard of companies are high. This can improve the customers’ satisfaction.
Airbnb supplies a high stage of safety and quality service to customers. The company requests the landlords who present private data, house possession certificates, image, ID and more particulars in order to assess whether or not they’re appropriate, which can ensure the safety of the customer’s rental. Besides that, the corporate additionally requires prospects to provide personal data to facilitate contact with the landlords and then the landlords can provide well timed services for them. Then, the corporate also provide a landlord evaluation system so as to consider the providers of landlord and provide the best high quality of services to prospects.
Service intangibility is outlined as the providers that can not be felt, tasted, heard, seen, contact, or smelled earlier than the purchasers purchase them (Claessens.M, 2015). Airbnb is an internet company where the landlords can lease their home to different prospects who are finding recommendations. However, the shoppers can solely see pictures and costs of the home on the webpage, they cannot see the home, can not contact or odor it. They can solely actually see and contact the home after they arrived there. If the shoppers usually are not happy however they have paid. Therefore, the company increases the standard of service in order to satisfy the customers’ needs and expectations. The firm offers a platform to the purchasers and landlords in order that they’ll join effectively, and the landlords can share the details about their accommodations, and prospects can share their experiences with other clients for reference. These can help the purchasers can have a better understanding about the information before reserving, and lowering the customers’ dissatisfactions.