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Amys bread case study

Case Study Questions
1.
Who are the primary players (name and position)? The primary Player in this is Amy Scherber and he or she is the manager and proprietor. Another major character is Toy Kim Dupree and he’s Amy’s assistant supervisor. 2.

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In what enterprise or companies and trade or industries is the company operating? Amy’s bread is within the enterprise of selling bread merchandise both wholesale and retail. They sell primarily to prime quality eating places, hotels and meals retailers. three.

What are the issues and problems dealing with the company? (Sort them by significance and urgency.

) It is difficult to make a big revenue as a outcome of Amy pays her employees a better amount then the opposite enterprise in her area. She additionally has to employee about four occasions as many workers to finish the identical job as a result of intensiveness offered on each batch of bread. The firm can be battling the thought of wither to expand or stand pat with their enterprise.

four.

What is the primary drawback for the company/organization on this case? The major drawback on this case is the concept of growth. The downside is that they do not know if they should broaden or stand pat. If they do expand how are they going to centralize their business. Are they going to do strictly wholesale or wholesale and retail. 5.

Why have the problem (s) you cite emerged? Identify the causal chain (the occasions or circumstances that triggered the problem-Some might be Internal Weaknesses, others EXTERNAL Threats). This primary drawback has occurred as a end result of they are currently positioned in a storefront that isn’t adequate to provide the wants of all their potential clients.

The major weak spot right here is that they’re in a nasty location for advancement. In their present location they are finishing all of the orders that they presumably can. 6.

What are the characteristics of the trade that the company is in and how
is the trade changing over time? When Amy’s Bread first open bread baking was a progress industry. The U.S Department of Commerce reported there was a 12 percent increase in the consumption of specialty breads per capita.

This industry is also very powerful to get into there are a great deal of company’s that have already got been working with restaurants for a long time. The different drawback with the industry is that as a outcome of it was a progress interval many new bakers were making an attempt to enter it and earn a reputation for them. So the computation for patrons is excessive in the industry and solely rising extra aggressive. 7.

What is the firm’s technique for differentiation, enabling them to compete inside the context of their industry? Amy had a clear objective she wanted to be well-known for making an excellent product and for creating an excellent place to work. Amy’s product itself was totally different as a result of she set the highest requirements on her high quality. They also don’t use any machines in the shaping of their bread. Every load of bread was hand crafted and formed which was why her payroll was so high however it set her breads apart from the typical shop. 8.

What are potential options to the issues you’ve identified? Possible solutions to her crisis on where to go or wither to maneuver at all are one she couldn’t move and be happy where she is. The second possibility is she might transfer to a constructing that she would be in a position to produce giant amounts of wholesale items at and not concentrate on retail items. The third possibility is she could transfer to an even greater place where she could sell retail product and nonetheless meet her needs for wholesale. 9.

What are the benefits and attainable disadvantages of your solution(s)? If she stays pat then she’s going to have the power to turn a marginal revenue and meet the needs of her present customers. The disadvantages would be that she would then miss out on alternative to sell to all the customers that she has on her ready record and her retail enterprise wouldn’t be any bigger.

In second possibility they’d have the power to meet all her wholesale wants. The disadvantages would be that she couldn’t promote retail customers any extra and she or he can be paying more for the property. In the third option she would have the power to promote both retail and wholesale. She would be in a newly creating retail market with access to foot site visitors. She would also be succesful of meet all her whole sale wants.

To prime it off she would have the flexibility to design the layout of the constructing to suit her actual wants. The disadvantages of this are that it is rather expensive. She would get every little thing that she is looking for but at a substantially higher worth then the opposite two choices. 10.

Are there any potential problems along with your instructed recommendations? What contingencies need to be accommodated? My suggestion can be to determine on the third option. It is the costliest but Amy has already demonstrated that she has a sharp business minded and is in a position to build enterprise and put it up for sale. The retail house will assist spread the word of how good her bread actually is and word of mouth is one of the best advertisement they might have.

The largest problem that they might have is that if they begin to free clients. A second problem would be if the market begins to shift away from the cravings of bread. Or one other problem could probably be that they merely do not add sufficient prospects to have the ability to afford the new house. Case Study Analysis Narrative Format

Case title: Amy’s Bread
Student: Nicholas Mustico
Date: 3-18-2013
Course: Management Principles
Firm Overview and Introduction to the Case
(Use this and all headings in your narrative)
In this first section of the narrative, you will present a quick description of the case topic firm and circumstances on your reader. YOU are the skilled.

Your analysis is reliant on the truth that you’ve learn the case at least three In the case research of Amy’s bread you get a complete overview of the company. It discusses the place they began how they started and the experience that the proprietor Amy Scherber has. Amy Scherber is the centerpiece of the corporate she is the founder, owner, manager, and lead baker/chef for Amy’s bread.

Amy can be the main particular person in management of the company’s finances and business discussions. Amy is now dealing with the problem of wither or not she is going to broaden her firm. She has been in a position to entrench her business in the robust industry of baking breads. This is a business that is very completive and hard to establish yourself in. Now that she has become establish she has to resolve wither she want to expand to satisfy consumer’s calls for or keep where she is and be proud of what she has achieved. Internal perspectives

(Use this and all headings in your narrative)
This part of your narrative is used to explain to your reader the internal, factual information about the case subject organization and the issues you’ve recognized. Additionally, in this section you have to describe the causal chain. How did the problem arise? What triggered it?

The downside in this case would not be a problem if the corporate had not turn into as successful as it has. If the corporate had not turn into so well-liked then the small storefront that she had originally solicited would never have become an issue. They did turn into well-liked though and now they have to adjust to what they want to turn out to be. No one knows if she had chosen a larger website if she would have ever been in a place to get herself going but when she had then this downside may by no means have occurred.

Her firm now could be at some extent where they can not satisfy one extra customer due to area constrictions. Amy’s problem is a hard one to decide on but for an organization it is a great spot to be in if you have an excessive quantity of potential business. It is at all times better to have an excessive amount of alternative then too little. *

External perspectives
(Use this and all headings in your narrative)
In this section you’ll describe the characteristics of the industry during which the subject group operates. Identify any changes over time, which you imagine contribute to the issues you’ve identified. Has the Firm’s Strategy for differentiation within their trade brought on, Added to or exacerbated the issues you’ve identified? Amy’s bread is in a really complicated and troublesome business to work in. She is in a subject that has been “well farmed.” What I imply by that is that there have already been folks there doing what she is attempting to do.

The enterprise she is making an attempt to sell to until they’re newer then her have all already put somebody in place to fulfill their need. She then must present these businesses that she is that significantly better then her computation that they have already employed. Amy’s technique for differentiation is basically being better then the computation. She is striving to have the best quality, freshest, and most revolutionary bread choice. She had made it some extent that she is not going to sacrifice high quality for the rest together with revenue.

Amy was lucky, or good enough to enter the backing industry when it was on the rise. Consumption of grains had simply begun to rise when Amy entered the industry. The U.S Department of Commerce reported there was a 12 p.c increase in the consumption of specialty breads per capita. This trade can also be very tough to get into there are a great deal of company’s that have already got been working with eating places for an extended time. The different drawback with the industry is that as a end result of it was a progress period many new bakers were attempting to enter it and earn a reputation for them.

So the computation for customers is high within the industry and only rising more competitive. This major problem has occurred as a end result of they are at present positioned in a storefront that is not sufficient to offer the needs of all their potential clients. The primary weakness right here is that they are in a bad location for advancement. In their current location they are finishing all the orders that they probably can. Then again this isn’t a problem that most business would not need. Solutions

(Use this and all headings in your narrative)
In this section you’ll provide a proposed answer to the first problem/ secondary problems you’ve recognized. Possible solutions to her disaster on the place to go or wither to move at all are one she couldn’t move and be satisfied the place she is. The second choice is she might move to a constructing that she would have the flexibility to produce massive quantities of wholesale goods at and not concentrate on retail items.

The third option is she could transfer to an even larger place the place she might sell retail product and nonetheless meet her needs for wholesale. If she stays pat then she is going to have the ability to turn a marginal revenue and meet the needs of her current prospects. The disadvantages can be that she would then miss out on opportunity to sell to all the customers that she has on her waiting record and her retail enterprise would not be any larger. In second option they’d be capable of meet all her wholesale wants.

The disadvantages can be that she could not promote retail prospects any more and she or he can be paying more for the property. In the third choice she would be capable of promote both retail and wholesale. She would be in a newly developing retail market with entry to foot visitors. She would additionally have the flexibility to meet all her entire sale wants. To prime it off she would have the ability to design the layout of the building to suit her exact needs. The disadvantages of this are that it is very costly. She would get everything that she is looking for however at a considerably higher worth then the opposite two choices.

My recommendation can be to determine on the third possibility. It is the costliest but Amy has already demonstrated that she has a pointy business minded and is ready to construct enterprise and market it. The retail area will help spread the word of how good her bread truly is and word of mouth is the best commercial they may have.

The greatest downside that they might have is if they start to free clients. A second drawback could be if the market begins to shift away from the cravings of bread. Or another drawback might be that they merely don’t add sufficient prospects to have the ability to afford the model new space.

Case Model
Insert a copy of your case mannequin at the end of your narrative. Model the issue and answer by drawing a diagram. Identify the issue, what’s inflicting it, what is making the problem worse (or potentially hiding the problem), and what can be done to mitigate or get rid of it. Use the strategy fashions that will assist you assume via the steps that should be taken to intervene and remedy this problem. Case model

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