Analysis of Bata Shoe Organization


Multinational enterprises (MNEs) like Bata should operate in nations with different political and authorized situations, so the political impression on the international investments is essential. This paper explains this issue based on the Bata case in three parts. The first half evaluates the alternative ways in which Bata has interacted with overseas political methods in its investments and operations aboard. In the second part, the advantages and downsides, which MNEs bring to their company and the host-country when doing overseas direct funding, are analyzed relating to the Bata case.

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And the final part gives an in depth analysis of the advanced political influence on international business as regards to the political environment generally; also provide the greatest way of formulating efficient political strategy.

Evaluate the alternative ways during which Bata has interacted with overseas political systems in its investments and operations aboard.

Bata’s effective organizational construction and managing style

With activities in 60 international locations, Canada-based Bata Shoe Organization has a lot operational experience both in developed international locations and creating international locations and may take care of totally different political systems.

It has an efficient organization structure, which consists of

  • Bata Limited situated in Toronto, Canada, acts as headquarters of the working companies. Regional offices exist in Toronto, Mexico City, Singapore, Paris, Calcutta and Harare.
  • The International structure: a decentralized group, where working companies are independent companies, supported by a world administration team.
  • Private Ownership: Bata shoe organization companies have also entered into a selection of joint ventures, retail franchising and model licensing agreements [1].

By and enormous Bata’s operations are unbiased models established in every country where the firm does enterprise.

As such, Bata is prepared to decentralize control of its political strategy–giving subsidiaries vital autonomy in managing relations with their respective authorities. For example, although Bata prefers not to export manufacturing, within the nations the place the governments doesn’t like it only imports raw materials but does not export, Bata adjusts to the local laws. Since essential issues will vary from nation to nation, Bata must enable subsidiaries to establish the appropriate points (step certainly one of political strategy formulation) themselves. The strategies which are formulated to take care of these issues are prone to be subsidiary particular as nicely [2].

Different ways interacting with totally different political and authorized environment

Bata’s presence in dozens of nations complicates its political strategy. For the company to succeed, its administration should rigorously analyze whether its company policies will fit a desirable political and legal environment. According to the completely different governments’ demand of organizational possession, Bata opens the worldwide prospects by way of partnerships, licensing preparations, consulting, technical assistance, franchising, or direct ownership and management of subsidiaries in different international locations or even being nationalized [3].

Bata has showed its capability to operate in nations with totally different political techniques. Besides its successful investments in democratic international locations that have extra freedom such as the United Kingdom and the U.S.A., Austria, Bata additionally operates under the totalitarianism nations. Its manufacturing units’ shifting to the communistic nation China, the place the economy has modified to market-driven is an effective example. And Bata realizes that the wisest method is to remain silent in some totalitarian nations. When its native operation in Uganda was nationalized and denationalized reiteratively, Bata continued to operate as nothing has happened [3].

A mentionable problem is rebuilding the organization in Eastern European countries that have moved away from communism to various diploma democracies. After the Second World War, communist dominated governments nationalized Bata’s operations not only within the former Czechoslovakia, but also in Poland, Yugoslavia and East Germany. But after that particular period, Bata successfully proved to the Communists that they could rebuild organizations in the economic restructuring of countries that used to be behind the Iron Curtain [4].

Take the funding in Czech republic for instance, through the Second World War, Bata had to depart the former Czechoslovakia where its operations started as a end result of the political state of affairs had worsened. After many years communists took power in Czechoslovakia and confiscated Bata. However, following the “velvet divorce” of the former Czechoslovakia, the Czech Republic rushed right into a market economic system with entrepreneurs being agents of social change [5]. After negotiating with the government over circumstances surrounding the organization’s funding in Czech Republic, Bata efficiently received the possession of the company in Czech Republic again and operated profitably.

Opposite to its reinvestment in Czech Republic talked about above, Bata faced significantly extra authorities intervention in Slovakia. There is more doubtless to be more political instability in Slovakia and Slovakia doesn’t have a really optimistic angle toward overseas funding (despite Bata’s roots in the region). Bata’s battle for restitution in Slovakia courts may be an extended and expensive process [6].

Critical foreign investments

However, other than its successful international investments in some nations, Bata must be also censured for crucial operations underneath the authoritarian totalitarianism like Chile under Pinochet and South Africa during the apartheid interval [3].

Apartheid was a system of legal guidelines and measures designed to oppress the rights of blacks whereas maintaining white supremacy within the ranks of the federal government as well as society. African Black labors that lost their jobs would not simply join the ranks of the unemployed; they could lose their residential rights as properly, and be faraway from the city labor market to the underdeveloped homelands [7]. In the latter case, whereas some foreign corporations and governments supported the political reforms such because the United States Congress concerned itself in the South African on-goings by supporting the abolishment of the apartheid, encouraging peace and establishing a democracy in South Africa [8], whereas Canada confirmed adverse perspective. Canada’s government issued very conservative voluntary guidelines on new investments in South Africa. AndBata fallaciously accorded with its home-government ‘tacitly supporting the white minority political regime.’ Finally, Bata gave up their funding in South Africa [3].

The advantages and drawbacks to each Bata and the Czech Republic of having Bata take over the manufacturing operations

After the possession was returned to Bata, which has been a Canada-based company, its funding in Czech Republic has both optimistic and adverse results on the host nation. At the identical time, the host nation has reactions to Bata, both helpful and adverse.

The advantages to Bata

Because it’s a Czech-originated firm, from a nostalgic point of view, Bata will be succesful of return to the home country. Besides this, there are different advantages:

Access to Eastern Europe market

Companies may undertake foreign direct investment (FDI) to expand international markets, to realize access to suppliers of sources or completed products, and to scale back their operation risks [9]. By taking on the manufacturing operations in Czech Republic, Bata can achieve access to giant services and an enormous market in Eastern Europe and the former Soviet Union where FDI from the developed market economies is perceived as a key part of the reconstruction of the economies [10].

Easy to control

Wholly proudly owning international operations assures probably the most intensive administration management [11]. The parent and subsidiary normally share a standard company tradition; Bata can use its own managers, who perceive its goals and the nature of the typically difficult-to-teach processes that it wishes to switch. The company can even avoid protracted negotiations with another cooperative company and even the Czech government and can avoid issues of enforcing an agreement [9].

The management inherent in Bata can also decrease the company’s operations prices and improve its fee of technological transfer. Furthermore, it is useful to construct the entire organization tradition.

Local manufacturing serving local market

The costs of some products improve too much if they’re exported. Therefore, foreign manufacturing is often essential to tap foreign markets as a result of it skirts import limitations and reduces transportation costs [9], so is Bata. By wholly proudly owning the operations in Czech, Bata can use local production to serve native market as a substitute of exporting sneakers to Czech.

The disadvantages to Bata

The disadvantages to Bata are reflected as going through extra dangers, confronting more difficulties in cross-cultural management, and comparatively larger capital requirement and start-up costs.

Facing extra funding risks

Compared with different entry strategies, wholly proudly owning subsidiary in Czech brings Bata extra dangers. After separating from the previous Czechoslovakia, Infrastructure availability, insufficient openness to trade and instability politics of Czech Republic all have unfavorable influence on the Bata’s operations, even just lately the Czech Republic has solely removed controls on capital outflows [10]. Besides these, hostility generating from host-country residents and politicians additionally increase Bata’s investment risksthere could also be a bent for individuals to be protectionist and to ‘buy local’.

3.2.2 Confronting extra difficulties in cross-cultural management

Although Bata was initiated within the former Czechoslovakia, after migrating Canada for more than fifty years, the organizational cooperative culture has merged with Canadian culture. The cultures of host nation and home nation are very completely different. So Bata has more difficulties in coping with the cross-cultural administration.

The advantages to Czech Republic

Bata’s direct funding provides the Czech Republic with capital, know-how, employment and managerial skills, and subsequently accelerates its financial growth and growth.

Supplying Capital

International firms like Bata, by advantage of their giant dimension and monetary strength, have entry to financial resources not available to host-country firms [12]. The Czech Republic might have the flexibility to get Bata to invest significant capital into the plant to get it up to world-class standards.

Bringing product and course of innovations

Less developed nations lack the analysis and improvement resource and expertise required to develop their very own indigenous product and course of technology. Such countries should rely on overseas direct investments for a lot of the manufacturing applied sciences and marketing expertise required to stimulate financial growth [12]. Related to the case, by Bata taking on the operations, the Czech Republic can acquire access to Bata’s international design, superior production know-how, and advertising experience. They will be in a position to design higher, extra modern, and extra fairly priced footwear.

Bringing managerial skills

The Bata ‘s superior managerial skills may produce important benefits for the host country–Czech. Beneficial spin-off effects arise when local personnel who’re trained to occupy managerial, financial, and technical posts within the Czech subsidiary. Similar benefits might arise if the superior administration skills of Bata stimulate native suppliers, distributors, and competitors to enhance their very own administration abilities [12].

Creating new jobs

Bata will create new jobs for Czech staff each instantly and indirectly. Direct effects arise when Bata employs a number of host-country citizens. Indirect results come up when jobs are created in its local suppliers and other support departments [12].

Increasing competition

Bata may help to increase the level of competition in the Czech markets by increasing the buyer choices of shoes. Increased competition can stimulate both Bata and its rivals to extend productivity, innovate product and process, and eventually obtain the larger financial growth [12].

The disadvantages to Czech Republic

While recognizing the benefits that Bata brings to the host country-Czech, it must be realized that the socio-economic impression of Bata is not always be constructive. Bata additionally has potential dangers for Czech, as it may create problems for technological dependence, cultural change and even thwarting the passage of legal guidelines that constrain socially undesirable apply such as air pollution regulation [13].

However, there are extra criticisms that concentrate on the disadvantages to the economic system of Czech Republic, corresponding to it may lead to the creation of monopolies in the shoe market of Czech; it may impression on the stability of funds of Czech and even on the flexibility of the federal government of Czech to handle the native economy [14]. Take the adverse effort on competition for example, though we’ve simply outlined in the earlier section how Bata can enhance competition, there is fear about the subsidiary of Bata could have greater financial energy than the Czech indigenous opponents. It may drive indigenous firms out of business and monopolize the market. Once the market was monopolized, Bata might elevate prices above these productions that would prevail in shoe markets, with dangerous results on the economic welfare of the Czech Republic [12].

‘The political impact on worldwide business activities is relatively complex as a result of the domestic political process is topic to varied influences and managers should cope with completely different political process in several international locations.’ Discuss this statement with reference to the political environment in general.

Multinational enterprises (MNEs) should operate in countries with completely different political situations. For the company to succeed, the managers must fastidiously analyze whether the company’s company insurance policies will match a fascinating political and legal setting [15].

Political system and political process

A country’s political system influences how business is performed domestically and internationally. In the intense, there are two kinds of country’s political techniques: democracy and totalitarianism. Good examples of democratic authorities include the US, Canada, England, and Australia. While the consultant totalitarianism nations are China, Iran and Iraq. MNEs might be able to operate equally successfully in democratic and totalitarian methods, however they like democracies as a end result of democracies normally have economic freedom and authorized rules that safeguard individual and company rights [15].

The political course of is the means in which governments apply their democracy or totalitarianism. To become reality, political systems’ values must be incorporated right into a political course of, a set of preparations for making selections and managing the public’s enterprise [16]. It impacts worldwide enterprise by way of regulation of cross-border transactions and legal guidelines that regulate enterprise exercise at each the domestic and international ranges [17].

The impact of political system on worldwide business management

Political threat and nation risk

Country risks

Country danger is primarily involved with macro points. There are wars, revolutions, and coups. Less dramatic, but however necessary for business, are government changes by election of a socialist or nationalist government, which can be hostile to personal business and significantly to foreign-owned enterprise [18].

The dangers may be also financial or financial. There may be persistent balance-of-payments deficits or excessive inflation rates. Repayment of loans could also be questionable. Moreover, It also could be arisen by other elements such as low labor productivity, changed legal guidelines and terrorism [18].

Political risk

Compared with nation danger, political danger is related particularly with commercial interests of companies involved in worldwide funding [19]. Applied to worldwide administration, political risk is the chance that a multinational corporation’s foreign investment might be constrained by a bunch government’s insurance policies [20]. It refers to the chances that political selections, civil disruption, social issues, financial issues, or commerce issues will affect the business environments [19].

Because the home political course of is topic to various influences, causes of political risk are comparatively complex. Daniels summarized the explanations as opinions of political management, civil dysfunction, and external relations [21]. A number of sources of political risk had been concluded by Alan, corresponding to political philosophies which are altering or are in competition with one another; altering financial conditions; social unrest; armed battle or terrorism; rising nationalism; impending or current political independence; vested interests of native business groups; competing non secular teams; newly created international alliance [22].

Political threat might take totally different forms. Policies may change after elections. A new leadership with different ideology might emerge with the identical political party and reverse earlier policies. More excessive occasions are civil strife and war. Even points such as kidnapping, sudden tax hikes, hyperinflation and forex crises come beneath the broad class of political threat [23].

A macro political risk is the one which affects all international enterprises in the identical general method. For instance, communist governments in Eastern Europe and China expropriated non-public companies following the Second World War. While the micro political risk is one that affects chosen sectors of the economy or particular overseas enterprise. The US choice to tax textile imports is an instance [24]. Although political dangers can occur in democratic in addition to in totalitarian regimes, they are usually extra prevalent in totalitarian regimes [25].

Government intervention and support

Apart from dangers, governments additionally full among themselves to attract overseas funding, providing attractive incentives to foreign companies that thrust them into interventionist roles. Their efforts to create domestic commercial environments conductive to multinational interests quantity to a direct and constructive type of intervention [19]. As companies invested abroad, managers of MNEs must study to deal with various levels of governmental intervention in economic choices, relying on the nations in which an organization is doing business.

Democratic international locations assist overseas funding by providing an economically free marketplace and a fair environment of competitors. In democratic states the governments will handle market defects however they will not intervene an extreme amount of. The government is actually separate from business. The Unite sate is a typical example. While in communitarian paradigm, government tends to be prestigious, authoritative, and typically authoritarian [25]. But issues have changed in current times. For instance, the government of Eastern European nations, corresponding to Poland, Hungary, and the Czech Republic in the Bata case, now welcome international investments and give lots of supports. In Asia, China entered WTO in 2001 and the government encourages overseas investment by giving a free-market [26].

Managing political danger and formulating efficient political strategies in different countries

To managing political threat, there are either defensive strategies or integrative strategies. However, a multinational seldom chooses between them, however it selects according to every nation and to how it can construction its activities in each location. Each international environment requires impartial consideration [19].

A good example is IBM makes use of totally different approaches to manage political dangers in numerous countries. On one hands, IBM has been successfully in coping with some international governments by utilizing integrative methods, that are designed to help the company turn into part of the host country’s infrastructure. It has constantly tried to immerse itself into the host country’s environment and to serve as a significant export arm. On the opposite hand, IBM ‘s European strategy is the usage of joint ventures and partnerships. It teams up with European firms and utilizing these alliances and joint ventures to help maintain market share.

When establishing a political technique, managers should notice that democracies cope with foreign firms differently than do totalitarian system. For example, normally, international firms use lobbying dealing with political risk in democratic nations. In a consultant democracy, lobbyists symbolize on constituencies and perform the important role of aggregating ideas and communicating them to decision makers. Without the freedom of expression —such as lobbying —democracy couldn’t exist [25]. While in totalitarian countries, other methods work. Besides lobbying, other political behaviors also can be used, corresponding to public and government alliance, trade alliances, and inducements and contributions [27].


Bata shoe organization, as a multinational enterprise, has many experiences of investing overseas. By utilizing alternative ways, it has succeeded in doing business in plenty of countries with totally different political techniques. However, additionally it is criticized for some abortive operations, such because the funding in South Africa through the apartheid. When reinvesting in Czech Republic, Bata as a Canada -based company bring benefits each to the corporate and the host-countries. In the meantime, there are also some disadvantages. Because of the complicated political impact on worldwide enterprise, for the MNE to achieve success, its manager must carefully analyze the interaction between corporate policies and the political environments and formulate totally different strategies interacting with totally different political environments to find a way to maximize efficiency.


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