Kingfisher Airline is a private airline based mostly in Bangalore, India. The airways owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of four Airbus A320 aircrafts. The airline at present operates on domestic routes. The destinations lined by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.
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In a short span of time Kingfisher Airline has carved a niche for itself.
The airline offers a quantity of unique companies to its customers.
These embody: private valet at the airport to assist in baggage dealing with and boarding, accompanied with refreshments and music on the airport, audio and video on-demand, with extra-wide personalized screens within the plane and three-course connoisseur cuisine.
Kingfisher is considered one of only 6 airlines in the world to have a 5 star rating from Sky tax, together with Asian Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In a brief span of time Kingfisher Airline has carved a niche for itself. The airline presents several unique services to its clients.
These embody personal valet on the airport to help in baggage handling and boarding, exclusive lounges with non-public space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalised screens within the aircraft, sleeper seats with extendable footrests, and three-course gourmand delicacies.
Kingfisher Airlines is a subsidiary of the UB Group, one of many largest beverage corporations on the planet. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery.
The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted consideration for its high quality product with private in flight leisure in each seat; customized inside designs for every plane; valet assistance at airports and complimentary sizzling food and drinks.
The airline initially operated a single class service however subsequently launched a extremely acclaimed First Class, allowing it to compete with Jet Airways for the excessive yield company market. In addition to its A320 family plane used on home routes, Kingfisher Airlines additionally operates ATR-72 turboprops on regional sectors.
Under current Indian rules, which require airways to function 5 years home service before being granted international rights, Kingfisher won’t be permitted to operate abroad till 2010. However, the airline has very clear worldwide ambitions, with an order e-book for 45 wide body plane, including A330s, A340s, A350s and A380s.
In just over two years, Kingfisher Airlines has achieved a market share of 10% and has one of the aggressive growth plans of all Indian carriers throughout 2007. In Jun-07, it dramatically elevated its influence out there with the acquisition of a 26% shareholding in India’s largest LCC, Air Deccan, for about USD130 million, and an open supply for an additional 20%.
Through schedule coordination and joint operations in floor dealing with, coaching, and upkeep, the carriers are projecting annual value financial savings of over USD70 million. There may also be higher coordination between the 2 brands, with Air Deccan to adopt the Kingfisher picture in its emblem and to switch to a pink, quite than a blue color scheme.
The combined Kingfisher/Deccan group has a market share of simply over 30% and a product vary spanning from the price-sensitive, first-time flyer, to the excessive yield business traveler, making I tone of the key pillars of the airline trade. The airline which started its operation on ninth May 2005, following the lease of four Airbus A320 aircraft. As of July 2007, Kingfisher operates only on home routes; nonetheless it has announced plans to begin flights to the USA with Airbus A380 aircraft.
The airline is owned by the United Beverages Group under the management of Vijay Mallya (which additionally owns the popular Indian beer of the same name). The airline guarantees to swimsuit the needs of air travelers and to provide affordable air fares. Kingfisher Airlines’ main “luxury” element is its In-Flight Entertainment System, a first amongst Indian airlines. The airliners in-flight Mobile Phone and Internet Services shall be offered by On Air beginning 2008 for lengthy haul flights.
“The Kingfisher Airlines household will consistently ship a protected, value-based and enjoyable travel experience to all our friends.” VALUES Safety This is our overriding worth. In our line of business, there is no compromise. Service We are all within the hospitality enterprise; we must always search to serve our friends and acquire their belief, goodwill and loyalty.
Happiness We search to build an organization with individuals who choose to be pleased, and will Endeavour to influence our visitors and co-workers to be joyful too. Teamwork We will succeed or fail as a team. Each one of us must respect our colleagues no matter their rank, and we should work together to make sure our mutual success. Accountability Each one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will try to guide by example.
“Kingfisher Airlines will have ‘Fly the Good Times’ approach and this can reflect within the experience we’ll supply to passengers.” SERVICES
The home Kingfisher First seats have a 48 inch seat pitch and a 126 degree seat recline.
There are laptop computer and cell phone chargers on each seat. Passengers can avail of the latest worldwide newspapers and magazines. There is also a steam ironing service on board Kingfisher First cabins. Every seat is supplied with a personalised IFE system with AVOD which presents a extensive range of Hollywood and Bollywood movies, English and Hindi TV programmers’, sixteen stay TV channels and 10 channels of Kingfisher Radio. Passengers also get BOSE noise cancellation headphones.
Domestic Kingfisher First is only obtainable on selected Airbus A320 household aircraft.
The home Kingfisher Class has 32-34 inch seat pitch. Every seat is equipped with personal IFE methods with AVOD on-board the Airbus A320 household plane. As in Kingfisher First, passengers can access films, English and Hindi TV programmers’, a couple of reside TV channels powered by Dish TV, and Kingfisher Radio.
The screen is controlled by a controller-console on the seat armrest. Ear cup headphones are provided freed from cost to all passengers. The default channel exhibits, alternating each few seconds, the aero plane’s ground pace, outside temperature, altitude, distance and time to destination, the position of the plane on a graphical map, and one or more ads. Passengers are served meals on most flights. Before take-off, passengers are served bottled lemonade.
Economy class meal on-board a Kingfisher Airlines domestic flight.
After Kingfisher Airlines acquired Air Deccan, its name was modified to Simplify Deccan and subsequently to Kingfisher Red. Kingfisher Red is Kingfisher Airline’s low-cost class on domestic routes. A particular edition of Cine Blitz magazine is the only studying material supplied.
Kingfisher Airlines is the primary airline in India to increase its King Club frequent flyer program to its low-cost carrier as well. Passengers can earn King Miles even once they fly Kingfisher Red, which they can redeem at no cost tickets to journey on Kingfisher Airlines or partner airlines. INTERNATIONAL
The worldwide Kingfisher First has full flat-bed seats with a a hundred and eighty degree recline, with a seat pitch of seventy eight inches, and a seat width of 20-24.54 inches. Passengers are given Merino wool blankets, a Salvatore Ferragamo toiletry equipment, a pyjama to alter into, five-course meals and alcoholic beverages. Also out there are in-seat massagers, chargers and USB connectors.
Every Kingfisher First seat has a 17 inch widescreen personal television with AVOD contact screen controls and offers 357 hours of programming content material unfold over 36 channels, including Hollywood and Bollywood motion pictures along with 16 channels of reside TV, so passengers can watch their favourite TV programmers’ live. There is also a set of interactive video games, a jukebox with customizable playlists and Kingfisher Radio. Passengers are given BOSE noise cancellation headphones.
The service on board the Kingfisher First cabins features a social space comprising a full-fledged bar staffed with a bartender, a break-out seating area simply close by fitted with two couches and bar stools, a full-fledged chef on board the plane and any-time eating. A turn-down service consists of the conversion of the seat into a fully flat mattress and an air-hostess making the mattress when the passenger is prepared to sleep.
Both Kingfisher First and Kingfisher classes function mood lighting on the Airbus A330-200 with mild schemes corresponding to the time of day and flight place. Kingfisher Class The worldwide Kingfisher Class seats supply a seat pitch of 34 inches, a seat width of 18 inches and a seat recline of 25 degrees (6 inches). Passengers get full size modacrylic blankets, full size pillows and meals.
Each Kingfisher Class seat has a ten.6 inch widescreen private tv with AVOD touch display screen controls. The IFE is much like that of the worldwide Kingfisher First class. It may also be managed by a detachable remote-control console fitted within the armrest. This system can be used to control the IFE, reading-lights, play games and even has a credit-card swipe for purchasing on Kingfisher’s ‘Air Boutique’. It also has a facility for sending text-messages, though the service isn’t supplied by Kingfisher.
Kingfisher Xpress is a model new Door-to-Door cargo supply service from Kingfisher Airlines. Kingfisher Xpress same day service shall be India’s first and only same day delivery by air service.
Kingfisher’s IFE system is the Thales Top Series i3000/i4000 on-board the Airbus A320 household aircraft, and Thales Top Series i5000 on-board the Airbus A330 household aircraft supplied by the France-based Thales Group.
Kingfisher was the first Indian airline to have in-flight entertainment (IFE) systems on every seat even on domestic flights. All passengers were given a “welcome kit” consisting of goodies such as a pen, facial tissue and headphones to make use of with the IFE system. Now, passengers of Kingfisher class aren’t given “welcome kits” but, as talked about earlier, a complimentary bottle of lemonade and earphones to be used with the IFE are still given.
The in flight magazines are particular editions of magazines owned by Mallya’s media publishing home (VJM Media) viz. Hi! Blitz for domestic flights and Hi! Living for international flights. Initially, passengers had been able to watch solely recorded TV programming on the IFE system, however later an alliance was formed with Dish TV to offer live TV in-flight. And in a marked departure from custom, Kingfisher Airlines decided to have an on-screen security demonstration using the IFE system; nonetheless the traditional safety briefing by the flight attendants nonetheless exists on many flights.
The Frequent-flyer program of Kingfisher Airlines is identified as the King Club by which members earn King Miles every time they fly with Kingfisher or its associate airlines, motels, car rental, finance and lifestyle companies. There are four ranges within the scheme: Red, Silver, Gold and Platinum ranges. Members can redeem factors for over numerous schemes. Platinum, Gold and Silver members get pleasure from entry to the Kingfisher Lounge, priority check-in, excess baggage allowance, bonus miles, and three Kingfisher First upgrade vouchers for Gold membership. Platinum members get 5 upgrade vouchers.
Kingfisher Lounges are supplied to Kingfisher First passengers, together with King Club Silver and King Club Gold members. Lounges are situated in:
- Bangalore International Airport
- Chennai International Airport Chhatrapati Shivaji International Airport (Mumbai)
- Cochin International Airport (Kochi)
- Indira Gandhi International Airport (Delhi)
- London Heathrow Airport
- Netaji Subhash Chandra Bose International Airport (Kolkata)
- Rajiv Gandhi International Airport (Hyderabad)
- However, observe that the airline has suspended operation in London, Kochi, Kolkata and Hyderabad.
AWARDS AND ACHIEVEMENTS
Kingfisher Airlines frequent flyer programme, King Club has won Top Honors at the 21st Annual Freddie Awards in the Japan, Pacific, Asia and Australia region. King Club has won the Freddie Awards 2008 within the following categories:
Best Bonus Promotion
- Best Customer Service
- Best Member Communications (First Runner-up)
- Best Award Redemption (First Runner-up)
- Best Elite Level (Second Runner-up)
- Best Website (Second Runner-up)
- Program of the Year (Second Runner-up)
Kingfisher Airlines has acquired three international awards
- at the Skytrax World Airline Awards 2010 Named Best Airline In India / Central Asia;
- Best Cabin Crew – Central Asia.
- Kingfisher RED named Best Low Cost Airline in India / Central Asia.
- NDTV Profit Business Leadership Award for Aviation.
- India’s solely 5 Star airline, rated by Skytrax and 6th airline in the world. Rated India’s Second Buzziest Brand 2008 by The Brand Reporter.
- Ranked amongst India’s Top Service Brands of 2008 by Pitch Magazine.
- Voted as India’s Favorite Airline.
- Rated as Asia Pacific’s Top Airline Brand.
- Brand Leadership Award.
Economic Times Avaya Award 2006 for Excellence in Customer Responsiveness. India’s No. 1 Airline in customer satisfaction by Business World. Rated amongst India’s most revered corporations by Business World. Rated amongst India’s 25 Innovative Companies by Plan man Media in 2006. The Best Airline” and “India’s Favorite Carrier’ in a Survey carried out by IMB for The Times of India. Best New Domestic Airline for Excellent Services and Cuisine by Pacific Area Travel Writers Association (PATWA). Service Excellence 2005-2006 for a New Airline by Skytrax.
Ranked third within the survey on India’s Most Successful Brand launch of 2005 underneath the Brand Derby Survey carried out by Business Standard. Busiest Brands of 2005 by agency fans and The Brand Reporter. Rated amongst the Top Ten Internet Advertisers by Yahoo.
Rated amongst the top ten in the Best Television Commercial Jingles by NDTV. Best New Airline of the Year Award for 2005 by Centre for Asia Pacific Aviation (CAPA) Award in the Asia-Pacific and Middle East area. Listed within the high a hundred most trusted brand in The Brand Trust Report.
1) Open sky policy
2) FDI limits: 100% for Greenfield airports
74% for the existing airports
one hundred pc through particular permission
49% for airlines
1) Contribution to the Indian financial system.
2) Rising cost of gas.
3) Investment within the sector of aviation.
4) The development of the middle income group household affects the aviation sector.
1) Development of cities results in better providers and airports. 2) Employment alternatives.
3) Safety regulations.
4) The status symbol hooked up to a aircraft journey.
1) The progress of e-commerce and e-ticketing.
2) Satellite primarily based navigation system.
3) Modernisation and privatisation of the airports.
4) Developing green area airports with private sector for example in Bangalore the airport company restricted.
1) The enhance within the international warming.
2) The sudden and unexpected habits of the atmosphere and the dependency on whether. 3) Shortage of the infrastructural capacity
4) Tourism saturation.
1) FDI limits
2) Bilateral treaties
3) Airlines acquisitions and the leasing value.
Strong brand value and popularity in the minds of shoppers. Quality of the service.
First airline to have a model new fleet of airbuses.
Quality and steady innovation.
Still a not in revenue group.
High ticket pricing.
Facing a tricky competition from opponents.
The expanding tourism trade.
The non penetrated home market.
Untapped air cargo market.
Fuel worth hike.
Promotions and sponsorship declining.
decrease middle, higher middle, decrease higher segment
Magazine and Newspaper ads
Exposure at non-corporate event
Participation in International Air shows
Endorsing celebrities like
Katrina Kaif and Yana Gupta
Dynamic pricing model – Multiple fare levels
No hidden restrictions.
Pricing model – 8 different levels
Discounts supplied from time to time
Backbone of the brand
Hospitality industry and consider their buyer as guests
Interpersonal skills, aptitude, and service knowledge
Online Booking – www.flykingfisher.com
Online Booking – Yatra.com, MakeMyTrip.com, ezeego1.com
Credit Cards & Debit Cards Payment
SMS / Call
Outlets in every main city and at each airport across the nation PHYSICAL EVIDENCE
Exclusive lounge space
world class cabin crew
5 stylish video- Fun TV; 10 music stations -Kingfisher Radio
Booking the ticket – on-line reserving or tele-booking or from any of the kingfisher outlet
Jet Airways (I)
Global Vectra Helico
PROFIT & LOSS STATEMENT
5,one hundred forty.00
one hundred ten.20
one hundred seventy five.20
Profit and Loss for the Year
Non Recurring Items
Other Non Cash Adjustments
Equity Dividend (%)
Shares in Issue (Lakhs)
EPS – Annualised (Rs)
Profit Before Tax
-2,one hundred fifty five.21
Net Cash Flows from Operating Activity
Net Cash Used in Investing Activity
Net Cash Used in Financing Activity
Net Inc/Dec in Cash and Cash Equivalent
Cash and Cash Equivalent – Beginning of the Year
Cash and Equivalent – End of the Year
one hundred sixty.57
a hundred forty five.89
a hundred thirty five.47
Reserves & Surplus
4,a hundred and five.88
(-) Acc. Depreciation
Capital Work in Progress.
Cash And Bank
Loans And Advances
Total Current Assets
Total Current Liabilities
NET CURRENT ASSETS
one hundred forty five.64
TOTAL ASSETS (A+B+C+D+E)
Can tie up with Corporate and Government Companies by Providing Unique Travel Solutions for Professional and Personal Use. Can implement applications applied by South West Airlines to penetrate market. Product Development
Seek additional distribution channels such as more tie ups and Collaboration. Collaboration with worldwide carriers, bilateral discussions over seats and code sharing between the carriers. Market Development
Special choices for first time fliers.
Try to find out new customer group similar to old-retired individuals. Diversification
Can enter into other Transport Services like Bus Services between Major Cities and Other Services.
Current Indian state of affairs : Air travel
For majority of individuals preference-No frills – low value airlines Kingfisher competing with both the “no frills – low cost” airlines in addition to those with frills. Three distinctive courses of service :–
Kingfisher First (Business class)
Kingfisher Class (Premium economy)
Kingfisher Red (Low fare)
Current segmentation based on social class & income level
Social classes: which use full carrier services and those which use firstclass companies of the railways Income stage : Low value carrier for individuals who journey by first-class railway
Problem with positioning
Brand relates to Lifestyle
Needs to change brand perception
Currently perceived as Lifestyle slogan
Red color of crew :Reflects Royalty
Over dependence on model image of Mr. Mallaya
Jet airways : Reflects professionalism
Advertisement reflecting Value for Money
Gain operational efficiencies through alliances as with Jet Airways Leverage
New fleet, Unmatched flight service
Innovative ideas-LIVE TV with sixteen channels
Air Boutique, in Kingfisher Airlines
A joint promotion, i.e. utilizing MakeMyTrip services and flying Kingfisher Airlines. By partnering with Kingfisher Airlines, further convenience in journey is obtainable at no extra cost- Added worth Fleet dimension expansion
Reduce the labor cost
Simplify the flight operations
Offer more clear pricing
Get sensible on fuel
The strategy of buying spice jet if complete would make kingfisher the biggest player in the aviation business Different modes of pricing should be taken care of.
After doing a examine of this project representing on Kingfisher Airlines, I really have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the nation offering its companies not solely in India in addition to exterior India also. It has alliance with many different airlines in this sector.
Kingfisher Airlines provides world class services to the shopper at a nominal rate. The nationwide carrier takes immense delight in having successfully played a pivotal function in making various sides of India popular with the individuals of the world and performing as the country’s cultural ambassador. The airline makes use of the providers of one of the advanced plans been operated on the earth. To sum up I want to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the record of greatest services providers in coming years.