Apple Company swot analysis

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17 December 2021

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This is an analysis of the Apple Company which is probably one of the leading Phone companies on the earth. This evaluation appears into the energy, weaknesses, opportunities and the threats of the company. The major energy of Apple Company is its creative and excessive rating leaders who facilitate high quality leadership and creativity within the Apple Company. The products of Apple are of high of the range and unique compared to rival products from Microsoft or Google; this enhances customer loyalty.

Apple has a chance of coming into new markets such as TV, which is ready to nonetheless carry out nearly as good as the prevailing products as a outcome of Apple shoppers could purchase an extra product from the company as a outcome of the company loyally.

However, the company’s major weak point is the pricing effect it has on the market. Consumers understand the apple merchandise to be expensive even when the price is actually similar to that offered by other companies. The primary risk of Apple is the upcoming android system from Google which has managed to tap into the youth market which apple had dominated longer and the closed system of providing their system.

Strength of Apple Company

It may be believed that it is the people who decide the power of a company and never he products which might be produced by the company. One may think that the demise of Steve Jobs could make Apple weak; this isn’t the case as Apple nonetheless has obtained its power rooted in the uniqueness of the products they produce.

With a frontrunner corresponding to Tim Cook, who’s ranked among the high among the CEOs in the USA, with a employees approval of 98%. According to CNN Money, (2012) the stock of Apple Inc has been drastically reduce to days with channel provides that are ultra adequate and leads the fair wage movement in Asia- China.

India Times, (2012) reviews that not solely Tim is the artistic personnel in apple Inc, there is nonetheless Johnny Ive who steers creativity behind apple INC. This is the main power which Apple has that poses a competitive hand ahead of their rivals. The product’s ecosystem is power of Apple Company. Apple icloud, OS and iOS make up an evolution of apples’ product ecosystem. According to Thomas (2010) every new product is enhanced by the ecosystem making the possession of the merchandise of the corporate to be value more than the total sum of their parts. The system goes previous the web thought which makes it evolutionary.

It is a unique system in that it is closed, maintains a store of its own together with the software program and hardware purposes. This has enabled the company to have total control over the users’ expertise hence they’ve been able to maximize earnings on account of elimination of third get together prices. The system provides its users an surroundings which is free from viruses, it will be subsequently mentioned that the merchandise of apple are the most important aggressive device towards their rivals. According to David (2011) with each thought-about as a bench mark product, iPad, iPod, iPhone, iTunes retailer are among the many greatest promoting Apple merchandise out there of their category.

Diversity is tremendously enhanced in Apple Company due to the depth of their belongings which incorporates their liquidity place, their branded stores and skilled and shopper functions which are main.

The primary weak spot of Apple Inc is their ideology; the internet has been made a strong software by the systems which are open which is essentially the most used software by Microsoft and Google. According to Colby (2011) this has created a specialized competing technique in open merchandise. If a person just isn’t already been connected to the Apple merchandise, they will easily discover what hey are looking for by some other brand. Another weakness of Apple Company is the pricing of their products. Consumers have a notion that Apple products are high priced although some merchandise may have average pricing.

Electronics customers do not have prior knowledge in the comparisons made concerning Apple merchandise worth and the value of a poorly made product model from one other firm which would be low-cost. Opportunities

There are excessive chances that the inventive minds in Apple Company might penetrate the TV market with a brand name of iPanel. According to Johnson (2011) there may be the standard saved secret which might be made public to anticipate product offering. As a results of the announcement the TV market has undergone major innovations in order to stay forward of the anticipated Apple TV launch. Market analysts predict that although the new TV may not perform actually high as the iPad and iPhone, the patrons of the 2 may as properly decide the Apple TV together with their iPad and iPhone purchases.

Another major opportunity which Apple has is that the already present products of Apple similar to iPod create a gateway for buy of different Apple products. With each single new product, there is an expansion within the ecosystem of merchandise and as a result a model new created gateway increases the consumer alternative of using one other Apple product. Threats

Even though there is a main Apple lead in client computing products, there are tensions between Google and Apple Inc. the steadiness between open systems and Apple’s closed product would simply shift again to Google. This is in order there was a time when Google controlled almost all the PC product market again in the late 90s. Such a menace might be expected from the greatest way open OS functions simply very properly. Windows 8 by Microsoft was highly anticipated and utilized by customers and Google would simply advance its android operating system to assist the desk prime.

Android is the best competitor of Apple’s product ecosystem since android has tapped the market of the youth; a market that has been dominated by Apple for greater than fifteen years. Another threat could be a form of virus which would harm the Apple’s computing merchandise from a perspective of public relations. In conclusion, Apple Company competes in the battle of ideologies. The competition is basically between apple and different companies such as Google and Microsoft. However, apple has managed to be ahead of different firms in the client computing product market.

The competition between Apple and different firms is sort of delicate as a result of a mistake within the strategies of Apple would indicate big losses as the other corporations are more doubtless to top the market. The apple company has a management that’s scientifically controlled to allow it keep the lead with highest profit margin. Apple continues to develop because of the quality leadership which facilitates the purchase of latest apple products by the consumers.

CNN Money, (2012). The analysis Weight In. retrieved, October 15, 2013, from: Booker, L. (2012). A little less Sam Sung in Apple Sourcing, Journal OF Strategic Management, 12, 34-37 Colby, N. (2011). Strategic Management Review- Apple Inc, Business Analysis, four, 26-28 David, R. (2011). Strategic management: concepts and instances. Upper Saddle River: Pearson Prentice-Hall. India Times (2012). Apple Once Again Crowned World’s Most Innovative Company, Retrieved, October 15, 2013 from;… Johnson, G. (2012). Apple on the Forbes Most Innovative Companies, Retrieved, October 15, 2013 from: Thomas, M. (2010). Managing brand performance: aligning positioning, execution and expertise. Journal of Brand Management, 16, 65-68

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"Apple Company swot analysis" StudyScroll, 17 December 2021,

StudyScroll. (2021). Apple Company swot analysis [Online]. Available at: [Accessed: 26 September, 2023]

"Apple Company swot analysis" StudyScroll, Dec 17, 2021. Accessed Sep 26, 2023.

"Apple Company swot analysis" StudyScroll, Dec 17, 2021.

"Apple Company swot analysis" StudyScroll, 17-Dec-2021. [Online]. Available: [Accessed: 26-Sep-2023]

StudyScroll. (2021). Apple Company swot analysis. [Online]. Available at: [Accessed: 26-Sep-2023]

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