Apple, Google, and Microsoft

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16 December 2021

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1) Define and compare the enterprise models and areas of strength of Apple, Google, and Microsoft.

A) Microsoft’s enterprise mannequin is working systems which 95%of all computers use worldwide. The strengths for Microsoft are that they’re nonetheless the leader in PC operating techniques and desktop productiveness software program. But has failed miserably with regards in the course of smartphone hardware and software program, cell computing, cloud-based software program apps; its web portal

B) Apple’s business model mainly focuses on cellular gadgets; corresponding to iPhones and iPads which account for 52% of apples income.

The strengths for Apple are mobile units, similar to iPhone and tablets. These gadgets mix and contribute 52% of apples business. They have already got a head begin on the mobile phone trade the place they have over 250,000 functions. Apple controls 27% of the cellular market and the iPhone is the very best grossing cellphone ever.

C) Google’s enterprise model focuses the market from the cell, advertising and operating techniques.

The strengths for Google are that they dominate in advertising with their search engine.

And their Android OS controls 41% of the cellular market share. This cellular market is continually rising three times quicker than the iPhone market share. “They purchased Android Inc. to enter the mobile market.” also purchased out Motorola Inc. for 12.5 billion.

2) Why is cell computing so essential to those three firms? Evaluate the cell platform offerings of every agency.

Mobile Computing is so essential to those corporations because of the basic paradigm shift. The surroundings is a $400 billion e-commerce marketplace and the purposes used enrich the experience of utilizing a cellular device.

3) What is the importance of purposes and app shops, and closed vs. open app requirements to the success or failure of mobile computing?

The firm who creates probably the most interesting set of units and purposes will have the flexibility to derive a significant competitive advantage over its rivals. Apple makes money on each app bought by way of its App store which is price billions of dollars to the company while the apps for the Android system used on non-Apple devices can be found from different sources.

4) Which company and enterprise mannequin do you believe will prevail on this epic struggle?

Apple has a very loyal buyer primarily based whereas Google and Microsoft is clearly catching up. It very onerous to determine who will prevail on this epic struggle since all three firms proceed to expand, develop methods and create new merchandise in cellular computing. But since I am biased Apple person, I would need them to prevail.

5) What difference would it make to a enterprise or to an individual consumer if Apple, Google, or Microsoft dominated the Internet experience?

If Apple, Google or Microsoft dominated the Internet experience, shoppers would be forced to buy only one product and use just one service. The three companies would create a monopoly and the optimistic could be they’d create a regular. This would affect quality which prices can be very high as a outcome of they would haven’t any competitors. Right now it is too early to inform who would dominate the web experience however it is extremely good to have competition than just one market chief the desire monopolize the market.

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"Apple, Google, and Microsoft" StudyScroll, 16 December 2021,

StudyScroll. (2021). Apple, Google, and Microsoft [Online]. Available at: [Accessed: 18 August, 2022]

"Apple, Google, and Microsoft" StudyScroll, Dec 16, 2021. Accessed Aug 18, 2022.

"Apple, Google, and Microsoft" StudyScroll, Dec 16, 2021.

"Apple, Google, and Microsoft" StudyScroll, 16-Dec-2021. [Online]. Available: [Accessed: 18-Aug-2022]

StudyScroll. (2021). Apple, Google, and Microsoft. [Online]. Available at: [Accessed: 18-Aug-2022]

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