Armani Markting Plan

Product:The unique Armani Couture product line is the most properly respected, developed and profitable. Over the next three years this line ought to release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself because the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should stay beneath his management and course. The different merchandise Emporio, Collezioni, Armani Jean, A/X, Armani Jr. hould all be franchised to retain the Brand image but capitalize on explosive development potential.

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• Promothion:ARMANI:Since the brand was founded . almost all of the actress have had close contact with it in some Large awards banquet,  ,such as in the Academy Awards, Cannes Film Festival, you can see the well-designed Armani suit gown. In 2005, the brand’s new Privecollection suit collection, priced from 200,000 to 700,000 Yuan. Its flagship brand Qiaozhi Ou • Armani has been widely praised by the successful folks. • Place:The private holdings of Giorgio Armani span over 35 international locations.

They include sixteen Armani casa house furnishing shops. 13 Armani Junior stores offering clothing for early to late teenagers and the twenty something crowd. eleven Collezioni, 120 Emporio, ninety four A/X Retail retailers and 60 Giorgio Armani Boutiques for Couture choices • Price:Positioning in high-grade, purpose at wealthy . Armani as high-end luxurious brands, the primary goal consumption group is the high-income class, profitable man, a well-known movie star, senior white-collar staff, and so on. ), the main merchandise are men’s clothing brand.

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