Success, they say, is sweeter when gained the hard way.
For business owner Lydia Veneracion, 60, her Bulacan Sugary foods was nurtured with hard work and willpower. Over the last 24 years — — and still going solid — — Bulacan Sweets’specialties like pastillas and candied fruits have come to be household names. Starting with only 10 type of desserts as well as sweets in 1970, Bulacan Sweets is currently making as well as offering over 200 items. It has actually likewise increased its product and now takes part in the canning as well as bottling of Bagoong, Lechon Paksiw, taba ng talangka (crab fat paste) as well as binagoongan (shrimp paste). From only one display screen rack in 1970, it now has 13 electrical outlets in many shopping malls in City Manila. “I enjoyed if I made P100 per day during that time,” Veneracion claims of her company, which has actually considering that become a multi-million-peso venture. Veneracion recalls she only had P1,000 as capital in 1970 when she began her organisation in an aprtment in Retiro Road (now Amoranto Road) n La Loma, Quezon City. Today, she has a candy factory, a kitchen area and a laboratory.
She says she used to buy pastillas as well as other candies from her relatives in her hometown of San Miguel, Bulacan. At that time, she only had 2 helpers to aid her in making a few of the products she offers. Bulacan Desserts now uses over 60 workers. She takes satisfaction that most of her sales girls can manage to visit school throughout their leisure. Natural Passion
Making candies has constantly interested Veneracion. She inherited her love for food preparation and cooking from her grandmother, likewise a Bulakeña. At a very early age, she found out how to make fruits like mangoes and kamias right into succulent candies. Veneracion, that used to work as a federal government nurse in the 1960’s, opted to retire early when her four youngsters were maturing. Setting up a store then was just a pastime to ease the monotony she really felt while wating for her youngsters to rturn from school. Lucky for her, hubby Lorenzo Veneracion — — now a Regional High court Court of Manila — — has constantly been supportive of her undertaking. The growth of the Bulacan Sweets service exemplifies Filipino entrepreneurship, collaboration as well as imagination. Veneracion connects that throughout the initial 2 years of her service, the store only had a handful of purchasers.
It was her husband that aided in the initial advertising and marketing of their products when he used direct-mail advertising to attract customers. She remembers her other half corresponding to people noted on the telephone directory. It so occurred that one of the letters reached an author of a nationwide daily. The author who dropped by her store was so pleased with her products that she included her in her column. “The next day, I was shocked when many people gathered to our shop. I also sold all the products in the glass rack,” Veneracion relates. As sales continued to grow, the Veneracion pair saw several provinces across the country to include local delicacies in their product lines. “We have to do this due to the fact that our consumers were asking for these products,” Veneracion states. Bulacan Sweets does not just offer specials from Bulacan, however likewise markets pili nuts from Bicol, vinegar from Ilocos, broas from Quezon, bokayo from Pangasinan and pure honey from Palawan. The creative thinking of the people behind Bulacan Sweets is evident with the shops’ colorful boxes and artfully-wrapped products, which have established a pattern in the packaging of indigenous delicacies.
These artistic wrappers have come to be so prominent that they are currently marketed separately. Veneracion employs the services of a professional designer to create lovely wrappers for the sugary foods. Preserved fruits in the bottles are additionally distinctly prepared with their handmade layouts. Fruit maintains, as well, are shaped artistically. Numerous resorts and catering businesses are likewise getting Bulacan Sweets items for their clients. To improve her products, Veneracion requires time to participate in seminars here and also overseas. She just recently participated in a workshop in Japan to get concepts on the current modern technology n the food market, consisting of the product packaging of delicacies. She is likewise component of a nationwide organization called Integrated Manufacturers of Food Products Philippines that aims to help food makers enhance their products as well as discover remedies to troubles bothersome the market. Veneracion states the primary issue of her business is the pricey rate of sugar and in some cases, the lack of fruit supply, which are the cornerstones of her items. Sweet Desires
To protect the connection of business, Veneracion has asked her little girl — — Loli, a grad of hotel and restaurant administration — — to assist her in business. She adds that she wants business to be a family members tradition. Both mom as well as child assist each other to assess the market scenario and also choose the requirement to open new electrical outlets. The Bulacan Sweets owner, meantime, has for her most fervent wish the sale of her products nationwide, as well as also in overseas markets. Although Bulacan Sweets has yet to have an abroad outlet, its items are now marketed in the USA as well as some nations in Asia. Regular distributors are selling the items overseas under different brand names. The products also reach international coast since lots of balikbayans are buying them as pasalubong to their good friends as well as family members overseas. Veneracions says she wishes to proceed with the pleasant success of her products by making certain high quality generate in superb product packaging. Much more notably, she acknowledges the value of great client relationships. For somebody in business for the last 24 years, the Bulacan Sweets business owner recognizes what it takes to make a success tale.