At any one particular time when communicating it is of paramount importance to understand first your audience. For effective communication to take place, the number one issue to determine is the public that you have so that you can send the right message to them and enhance clear understanding of the information one is communicating (Rai 2009). Communication should be audience-centered always in terms of their needs, state of mind, status and the environment in which information is taking place. Understanding of the public cannot be ignored at all especially in the case where a business is passing information concerning the disaster.
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In the Chilean incident where the mine collapsed on Aug 5, 2010 leaving 33 mine workers were trapped underground, the incident finally left all the trapped workers alive. After the occurrence of the incident before information could be made to the other company workers, the neighborhood, the family of those trapped underground, the public and the world at large some issues ought to be taken into consideration (Franklin 2011). The ones communicating this information must understand the different people in the audience, their different roles and state of mind. There is also a dire need to try and estimate the effect the information will have on the public and thus be able to device the best way or mechanism to pass over to the public. Putting into consideration the above elements will go a long way into ensuring that the information being put across is well received as intended.
The very key consideration in the Chilean case is humanitarianism or showing much care, understanding and a strong determination to bring the incidence to standard. In addition, this is aimed at trying to identify with the public, their feelings and hopes. The family of those affected should be the center focus since the person trapped in the ground is probably the main bread-winner of the family. Colleagues or fellow mine workers also ought to be put into consideration especially given that this is the conditions of their work. The country and the world at large should be considered also given it will also be in sad and curious moment awaiting the outcome of these ‘breaking news.’
The information being communicated should address the likely needs and demands of the miners kith and kin and thus instill calmness in them as they receive the information. These needs may range from moral support, precise, correct and clear information regarding the rescue process and its progress. Their financial need should also be addressed in a way by the information they receive especially by the understanding that they depend on the ones who are trapped underground in the soil. They primarily want to know how bad the situation is, what caused the whole incident and how deep are their loved ones below the ground. In addition, can their loved ones breathe well, access water and food, how many are they in total down there underground (Barra 2011). Also, they will have a deep longing to questions such as how will they get out, what is being done to remove them out, who is it or which authority is involved in digging them out from the underground trap and duration likely to be spent to dig them out.
These important issues and concerns amongst many others on the side the family will help the one delivering the message greatly in terms of delivering what is of the essence to the listener or the public in this case being the family of the miners or the relatives of the miners. The messenger should thus understand these issues and concerns so as to adjust the information to suit the receiver or the public by addressing their potential needs.
The employees of the mine being the original occupants of that environment as their working environment and more importantly the fact that those trapped in the mines are their co-workers and colleagues. They employees are thus entitled to receive the information probably before many other parties receive it. The information they receive should address their needs such as how can they help in the rescue process of their colleagues, the way to go about in supporting their colleagues and their colleague’s families: morally; financially and physically. Their need will also be to understand whether there is any precaution they can take to prevent the occurrence of such a situation as the rescue process goes on or something they can do to a certain barrier in the rescue process.
Proper action must be taken after the information is published to ensure that the company is not perceived in a bad light. However, ensure that the information is received as was initially intended and that the public can receive the information correctly. The number one secret towards ensuring that the information is received as intended is to take necessary action to reinforce the published information. This actions may range from the other employees of the company demonstrating support and commitment physically and both morally and financially to the affected workers and their families (Barra 2011). The other important action to do is showing the positive progress of the rescue process and the strong determination to rescue the people trapped under the ground through the media such as by giving a live TV footage
The company should consider releasing information in two ways. Firstly, it should be releasing the information to the families of the trapped workers. “Chilean mine is going through hard times as some of its very diligent employees numbering thirty-three in total are trapped underground in the mine during a mineral extraction trip. The authorities concerned in the rescue process arrived on time, and the rescue process is progressing on well. Maximum effort has been put forward to rescue the trapped workers. We want to assure everyone that the workers are alive, but shaken through electronic communication gadget. We highly regret the occurrence of the incident, but at the mean time we are very hopeful that the rescue process will be over in a short while.”
The most appropriate channel of communicating the information to the families of the workers is face to face communication and thus the company should choose representatives to take the information to the families of those affected. These representatives chosen by the company to pass this information should be very cautious and handle with great care the information they are releasing in order to secure the company’s reputation, they should ensure that the information is truthful, precise and accurate.
The second way of releasing information should be to the workers of the company that is internally within the business, the company should communicate to the workers in such as this manner. “We highly regret the accidental happening at our mine, some of our very valuable colleagues are trapped in the mine, and this necessitates a call to everyone to come up strongly and offer ourselves to offer the necessary assistance in the rescue process (Franklin 2011). Let’s demonstrate our loyalty and to our company and concern to our colleagues by supporting them and their families physically and both financially and morally. And also by bringing order, control and calmness to the whole situation hoping that at last everyone trapped will soon be rescued alive and well”
The best approach to deliver the information to other workers is through the memo placed in strategic places, in the business of which it will be a matter of minutes for everyone in the company to see.
As a wrap, up, creative writing is vey key in writing especially in regard to addressing the public concerns and needs especially in regard to releasing information regarding the disaster in an organization.
Aronson, M. (2011). Trapped: how the world rescued 33 miners from 2,000 feet below the Chilean desert. New York: Atheneum Books for Young Readers.
Barra, F., & Antofagasta, C. (2011). Let’s talk ore deposits: proceedings of the Eleventh Biennial SGA Meeting, Antofagasta, Chile, 26-29 September 2011. Antofagasta, Chile: Ediciones Universidad CatoÌlica del Norte.
Franklin, J. (2011). 33 men: inside the miraculous survival and dramatic rescue of the Chilean miners. New York: G.P. Putnam’s Sons.
Rai, U., & Rai, S. M. (2009). Business communication. Mumbai [India: Himalaya Pub. House.