Customer Retention Strategies

Assume you are doing a classroom presentation on customer retention strategies. Reread your responses to the What Do You Think? questions that you completed throughout this chapter. 1.What are some service attitudes and practices that promote retaining customers? Customer retention refer to a strategy with the purpose of doing whatever it takes to keep a company’s current customers on a long term basis (Gibson, 2012). Retaining customers is enabled by excellent customer service that produces many positive benefits for the organization. Retaining customers through effective customer service enables easier growth, indirectly and directly. When the customers are happy and satisfied then the staff is happy as well (2009).

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You can improve the customer stimulation by offering discounts, promotions and having active sales efforts will keep a relationship with your customer and attract them to buy more of the products or service you sell. Upon the organization, you can keenly monitor the customers for signs of attrition such as a decrease/increase in calls. If you develop a precise campaign strategy then you will prevent high risk customers and you will be able to retain in more swiftly manner. When you can improve the precision and clarity of your billing process, you can go a long way toward minimizing customer worry. Increasing the power of the service organization and the sales team to address customer complaints promptly and offer retention-oriented promotions are other ways to appease dissatisfied customers. When doing this, you are addressing the key sources of customer dissatisfaction (2011). 2.What service issues must be carefully addressed by the CSRs to retain customers over a long period of time?

An angry, dissatisfied customer. When dealing with these customers, listen to what they have to say while they explain their problem. Offer an apology and empathize with them even if you don’t agree with their complaint, you letting them know that you can and might come up a solution to help them. After things have been solved, do a follow up with them. 3. Which skills should CSRs demonstrate that keep customers returning for more products? You always want to keep your customers happy and satisfied so they can continue doing business with the company. Communicate and listen to your customers.

When you listen to your customers, you can find out what they needs and wants are. Ask questions concerning them like: How you doing? Is your day going okay? Did you enjoy the product or service that you purchased? Let them know that you appreciate their business. Keep a positive attitude with the customers. Smile when you are talking to the customer; if you are on the phone still smile even though the customer can’t see it, they will feel it. Speak clearly try not to talk so fast to where the customer can understand you. Last but not least remain objective. Your goal is to make sure they are happy. I think if the CSRs use these skills, they wouldn’t have any problems losing customers.

Customer Service. (2009). Retrieved June 1, 2014, from Gibson, P. (2012). Customer Retention. In P. Gibson, World of Customer Service (p. 118). Mason, OH: Cengage Learning. Thorton, V. (2011, December 14). Three Keys to Attracting and Retaining Customers or Clients. Retrieved June 1, 2014, from

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