Do people success by emphasizing their difference from other people?
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Born to be different, individuals should emphasize and completely take advantage of their uniqueness in order to succeed. It is those differences that launch those who emphasize distinctness of things, into success. Through the stories of amusement parks, the theme has been manifested to be true for several times.
Randy Guthrie, the ex-CEO of the ocean park, constructed Ocean Park by imitating Western amusement parks such as Disney, and finally launched Ocean Park into serious ‘financial crises’. Noticing that several amusement parks became popular, Randy built Ocean Park in Hong Kong after observing different styles of other counterparts, and imitated their instruments and cartoon characters in 1979.In the year of 2003, as more and more amusement parks appeared, as well as the attack of SARS,the outdated Ocean Park suffered from bankruptcy-threatening loss, 4100000HKD. Have no way to go, the then-Chief Executive of Hong Kong Tung Chee-hwa invited another innovative man, Zeman to be the head of Ocean Park. Allen Zeman, an ingenious entrepreneur, found out and explored uniqueness of Ocean Park, and eventually gave rebirth to the park. Considering closing Ocean Park as a pity, Zeman tried his best to save it. Wandering around in the park, Zeman noticed that the management and equipments of Ocean Park were seriously outdated and beyond ‘repaired’. After thinking for long time, he realized Ocean Park should emphasize its own peculiarity—its distinctive location, and should no longer imitate other amusement parks. The breath-taking beautiful seaside of Ocean Park is a fantastic vantage point compared to other parks. Zeman defined the parkas a theme park about animals, ocean, environment, education and conservation, and invited 15 designers from the United States to transform the draw-up blueprint into a cutting-edge aquatic animal-centric theme park. These efforts finally born fruitin2005,when the park made a profit of 95700000HKD.Also as all the change he exerted in the ocean park began to work out, in 2006; a record of 4.38 million visitors came to Ocean Park, giving it ticket sales of $539 million Hong Kong dollar. Emphasizing and taking advantages of differences, not only enable Ocean Park to be one of the most popular theme parks in the world today, but also launched Zeman to great success.
Had Allan Zeman not focused on Ocean Park’s uniqueness just like Randy, neither Ocean Park nor he would be as successful as today. Nothing will be same in the world. Every individual should emphasize his or her own difference in order to success.