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    Cola Wars Continue: Coke and Pepsi in 2010

    Analysis of the US carbonated soft drinks (CSD) industry (a) Strategic issues The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s, yet have thrived from this competition and have grown the business very profitably, […] More

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    The Impact of the 2010 IOM Report on the Future of Nursing

    When considering the impact on nursing due to the report on The Future of Nursing (IOM report, 2010), the need for increased nursing education becomes even more relevant. The nursing profession constitutes the largest segment of the medical field. Thus, nursing will undoubtedly have a vital role in the development of the medical field. However, […] More

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    Whole Foods Market in 2010: Vision, Core Values, and Strategy

    1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Foods uses the competitive advantage of having 100% organic products and the highest quality of natural products. Whole Foods uses growth strategy of expanding a combination of opening its own new stores and also acquiring small, owner-managed chains located […] More