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    Abstract to Tata Motors

    Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is the world’s eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata […] More

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    Abstract for Choices, Values, and Frame

    Reading 2.2 Kahneman,D and Tvesky, A. (1984), ‘ Choices, values, and frames’. Ameriacn Psychologist, 39 (4) Abstract This article discuss when consumers feel a certain price which is bringing the “loss” rather than the “income”, they are more sensitive to price. Consumers are feeling a certain price more cost-effective manner and the other a less […] More