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    Nike vs Adidas

    Nikes business strategy In order to get a grasp of Nike and how its changing the world today with its innovative products, we must first take a glance at the history of the company and how it all began. Bill Bowerman was a nationally respected track and field coach at the University of Oregon and […] More

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    Adidas Internal Analysis

    1. Introduction Competition and competitive markets are common in every industry. Especially since Globalization is influencing our economy, companies need to stay competitive in order to survive against new rising competitors, which are basically rooted in the Middle East Asia. Analyzing own strengths and weaknesses and capturing new opportunities or avoiding threats, are one of […] More

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    Nike vs Adidas

    Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike […] More

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    Report on Adidas PEST and SWOT

    In this report I have tried to sketch a complete organizational picture of the adidas company. This include of current position of the company and its market share though out the world. To explain it the company’s SOWT and PEST analysis is briefly elaborated. A contrast of the Adidas with its competitors is added and […] More