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    Impact of Brand Image and Advertisement on Consumer Buying Behavior

    Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management […] More

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    The Differences Between Chinese and Western Advertisement

    Abstract: This article mainly talk about the different culture between Chinese and western , through research the characteristic of Chinese and western advertisement, discusses the differences and causes, and draw conclusions from it. Key Words: Chinese advertisement, western advertisement, characteristic,Differences between Chinese and western, Causes. Introduction: Advertising activities is not only a kind of economic […] More

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    Food advertisement

    1. How many members are there in your family? a) 3 b) 4 c) 5 d) More than 5 2. How man y children are there in your family? a) 1 b) 2 c) 3 d) 4 3. Children ask you money to buy the product which they like. a) Strongly agree b) Agree c) […] More

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    Advertisement Essay

    Anywhere a person looks; there will always be some form of advertisement. Billboards, posters, fliers, and other forms of media are visible almost everywhere. Advertising is a mass communication in the world today, and has been around since 1841. Whether people agree with it or not, it’s not going anywhere. Advertisements are essentially everywhere. No […] More

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    The Effects Of Advertisement and Consumer Buying Behaviour

    Consumers demand different commodities based on their preference and taste for them. Awareness of a good influences a consumer‘s purchase of the good. Other factors that influence one‘s taste and preference for a good are psychological and environmental. Taste and preference for a good change overtime. Advertisements play a role in influencing the taste and […] More

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    Deceptive Advertisement in Tobacco Industry

    Deceptive Advertisement in Tobacco Industry Introduction        Managerial decisions form an important element in business success. Griseri & Seppala, (2010,p.45) note that the primary function of a business should not only be geared towards profit making but also strive to check the social implication of the business activities The process of decision making […] More

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    Commercial. An effective advertisement

    Commercial. An effective advertisement Introduction An effective advertisement appeals to the consumer. It should be able to capture and influence their perception of a product. This document evaluates a McDonald’s franchise advertisement and its effectiveness where it is able to capture the efficient working spirit in the staff and consequently the overall high service delivery […] More

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    Context and Description of the Advertisement

    The advert, BK SUPER SEVEN INCHER, is the property of Burger King Food aimed at promoting the new sandwich that the company has produced for its customers. From the start, the advert makes you think of something sexual through the picture and words that have been used in the advert. The display of the advert […] More