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    Mergers and Acquisitions: American Airlines Merges With Rival US Airways

    Successful corporations in business are always seeking different ways to improve their position in their respective areas of operation. Mergers and acquisitions have been proven to be a way to do just that. A merger is simply defined as two companies joining to make a new company, whereas an acquisition occurs when one company outright […] More

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    A tale of two airlines case

    As Professor Roger McPherson’s wait to go through the security process a second time dragged on into its third hour on this Spring day in 2002, (all passengers had to be rescreened upon the discovery that one of the airport screening machines was unplugged) he was reminded of another delayed business trip and the role […] More

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    Qantas Airlines

    Introduction Qantas Airlines, initially known as Queensland and Northern Territory Aerial Services Limited (QANTAS), was founded by two former war pilots, Wilmot Hudson Fysh and Paul McGinness, in 1920 at Queensland, Australia. Qantas is the flag carrier airline for Australia and it is the second oldest airlines in the world. Qantas Airlines headquarters is located […] More

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    Security Planning for Airlines Control and Safeguard Systems

    Scenario 1 FlyWithUs Airlines has started a new low-cost carrier service to link major cities such as New York City with small towns. A few of the airports that service FlyWithUs are located in remote areas and are ill-equipped to handle emergencies. The airline also has a charter service that flies to locations around the […] More

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    Pegasus airlines

    Pegasus airlines cater the needs, wants and demands of their customers in the best way they can. They know the changing demands of their customers and they are adapting to it. They are finding new ways in order to serve their customers according to their wants without sacrificing their demand for profit. They always put […] More

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    Exploring Marketing with Delta Airlines as a Case Study

    Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case […] More

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    Us Airlines 5 Forces Industry Analysis

    In the airline industry, the threat of new entrants is low. High barriers to entry make it difficult for new firms to enter the industry. There is however two aspects that raise the threat and should not go unmentioned. First, a low switching cost for customers makes the entry into the market more lucrative to […] More

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    Porters Five Forces Us Airlines Industry Case Study

    The year 2011 was another dismal one for US airlines in terms of financial performance. Despite an increase in both passenger numbers and revenues for the year, profits were down on 2010. In total, US airlines earned net profits of about $0.4 billion, representing a net margin of less than 1%. The dire financial state […] More

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    Hong Kong Airlines Marketing Plan for India

    1. Introduction The purpose of this project is to develop an international marketing plan for Hong Kong Airlines to expand to the India market. The first part of the project will cover the current marketing mix and strategies of Hong Kong Airlines, as well as the SWOT analysis. The second part will analyze the India […] More

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    Porter Five Forces Airlines

    Threats of Substitutes (Low) Product that able to represent other product function can be defined as substitute product (Wheelen and Hunger, 2002). Currently, there are no perfect substitutes for airline service, as airline service has the best range of destination, time-efficient and convenience. However, the fact that trains and air-transports are substitute is true, but […] More

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    SWOT Analysis Garuda Indonesia Airlines

    The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit, it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally, Garuda Indonesia has some strength, such as: Good services, it […] More

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    Swot analysis of lufthansa airlines

    HISTORY Lufthansa, Its is the second largest airline industry in Europe and its been established in 1926. The name lufthansa came from the two dutch companies which has been merged together and formed a name in 1933. As in 1930’s war has become a huge disadvantage for the company because of the cancelling of the […] More