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    Cross-Border Strategic Alliances and Foreign Market Entry

    Introduction It is indisputable that as the world gets globalized, virtually all companies are compelled to expand their market to the international or foreign nations. Expansion into the foreign countries is perceived to be associated with many positive impacts. However, it has been shown that some entry modes are detrimental to the performance of the […] More

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    Strategic Alliances in Business

    Discuss the advantages and disadvantages of strategic alliances. Find examples of strategic alliances both working and not working for parties involved and explain why? Strategic alliances can contribute to the success of a business and are beneficial when maintained with efficient management. As defined in Global Business Today the term ‘strategic alliances’ refers to a […] More