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    The Philippine Airlines (PAL) is the national airline of the Philippine and Asia’s first airline. Philippine Airlines has been the dominant air carrier in the Philippines since its creation in 1941. Philippine Airlines rebranded itself as “Asia’s sunniest airline” to cap its new marketing and advertising trust. We have identified the three (3) major competitors […] More

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    With these words I can sell you anything

    William Lutz explains that “New and Improved,” are the most frequently used words in advertising, according to author the product is commonly not new or improved, but changed insignificantly to legally use the term. Consumers must be aware of marketing strategies used to lure unsuspecting consumers into purchasing a product. Author William Lutz states how […] More