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    A study to understand market acceptability of Pepsi Atom

    EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a […] More