Autobiographical Writing – My Holiday

My vacation this 12 months was very thrilling. I was woken by my dad and mom really early, at about 6 in the morning, and I helped to pack the automotive. I practically forgot my swimming costume, but luckily my mum jogged my memory so I ran again inside and as a lot as my room to get it.

We had packed a lot of meals for the journey. I was in command of making sandwiches. Making certain I was careful with the knife, I sliced the bread, buttered it and grated some cheese for the filling.

I put salad cream inside my ones and mayonnaise inside my brother’s and my mother and father ones. I also washed a tomato and then chopped it up to put inside the sandiwches. They had been all wrapped in cling film and we put them in a cool field in order that they’d not get heated up within the scorching automobile.

We put some music on however after some time my brother fell asleep so mum mentioned it will be kinder if we turned it off.

I performed on my game boy and watched the other vehicles on the motorway. Sometimes I waved at lorry drivers, and a few of them waved again.

When we reached the service station I felt really sick from the travelling so we had to stop longer than mum and dad wished to. They bought me a journal to cheer me up, however I just needed my abdomen to really feel normal again. I took a sick capsule and sucked on a boiled sweet, and we continued the journey.

By the time we arrived on the resort it was the center of the afternoon. A plump and elderly lady greeted us a reception and showed us to our room. The hotel was quite small and was a bit soiled on the surface, but inside there was a carry and even a games room. It had table tennis, snooker, pool, fitness center machines and a television set. I determined that I would spend plenty of time in there. I want there had been a pinball machine although, as a outcome of I really like playing on those, and in arcades.

There was an outdoor pool which they stated was heat, but after I dipped my toe in, it was freezing! We went later on although, on a sunnier day, and as quickly as I was in it was very nice. The day we arrived they’d not yet cleaned it or something, as a end result of there have been lots of lifeless insects and leaves floating around.

The garden was really pretty, with bushes cut into the shapes of animals, and tons of brightly coloured flowers that smelt very nice.

There was a washing line for our clothes and a barbecue that the woman mentioned anybody might use.

We asked for every day newspapers then went up to see our room. The bathroom was tiny. It solely had a shower and had no tub, however there was somewhat mild and a kind of special sockets for razors so that you simply don’t electrocute your self.

I shared a room with my brother, which I wasn’t very joyful about, however he needed to stay up and discuss as a outcome of it was the first night.

I wanted to exit in the evenings, so I went with my dad to the town nearby. We passed lots of newsagents and take away shops and eventually we discovered a vacationer data centre. We booked tickets to see a comedy present, a musical and some international dancers. Then we took my kite right down to the seaside as a end result of it was a really windy day.

An Unforgettable Holiday: Little Red Bike

It was December 2001.”The most fantastic time of the year”. A special vacation season for my family as a outcome of our grandparents have been coming to visit us from Argentina after two years of our departure. When my dad and mom decided to depart our country in search for “better opportunities”, I was three and my brother was six. Between suitcases and planes we were excited concerning the coming adventure. We did not know at the moment, about distances or leaving family behind. Then I realized that I missed my grandpa so much, calling him every week was not sufficient.

It was going to be a very special vacation for me. My dearest grandpa was coming. He taught me to journey somewhat purple bike before I was three. He would run subsequent to me up and down the block, making sure I was not going to fall from it. He would go to daily after work and convey me and my brother somewhat something, could additionally be a sweet or a small chocolate and one yellow flower for my mom, which he would take from some garden on his way to our house.

I would take lengthy naps with him on our Sunday visit to his house and then he would drive us religiously to the park and play soccer before dropping us at house. This was going to be an unforgettable holiday, and I did not know at that time, it was going to be the final time I would spend with him. And the time came for us to be together once more.

The instant I noticed him, I hold to his neck and didn’t stop speaking. He looked older and thinner than what I keep in mind but I was so delighted to be in his arms again. My phrases were coming out like a waterfall. Mixing English and Spanish I informed him about college, my pals, and afternoons at the pool and all my new toys. He was not speaking lots or was I speaking too much? Beyond happiness, I was only a baby. I barely realized how much he had changed. How sick he already was. What could be merrier than Christmas with my grandpa! And underneath the tree on that Christmas Day, my brother and I discovered two lovely bicycles. Mine was pink.

And of course, Grandpa helped me in my first laps. But this time he couldn’t run, although it was comfortable with me, I was quickly pedaling all by myself. Grandpa still needed his nap, not me anymore. So I would wait for him very quietly, until he would get up to take me for one more journey around the block. This time, we took him to the park to kick some balls, however he would complain Miami was way too hot, he wanted to take a seat down and watch us play. There is a saying that says: “all good issues come to an end”. My grandparents went back to Argentina and I by no means noticed him again. After a quantity of months, he passed away. I still have probably the most terrific recollections about my grandpa. I nonetheless have the now, “little pink bike”. It is in a corner of the backyard, holding some pots with fairly yellow flowers. We all take special care of it, in reminiscence of my Grandpa and that final unforgettable holiday.

An account of my holiday

On Sunday the three June I was on my approach to India, on my own! It was my first time travelling on my own. My father and me travelled to Manchester airport we arrived on the airport at eleven:00 PM and I boarded the plane at 12:00 AM. I landed in India at Mumbai airport at three:00 PM on Monday the four June. When I reached India I phoned my friend to inform him to select me up from the airport (it was very hot). When I reached his house I mentioned howdy to his family, unpacked my suitcase and I went to sleep (I was very tired).

I obtained up at 10:00 AM and brushed my tooth and went downstairs to eat my breakfast. After eating my breakfast my friend and me visited the Mumbai cricket stadium, it was very big (I love cricket). Some of the Indian cricket players were there practising I watched them. It was super we left at four:00 PM and went back residence to my pals house.

After that my friend’s household and me went to eat at a restaurant it was excellent. I reached home at 10:30 PM I was very drained and went to sleep.

I received up at 11:00 AM and ate my breakfast then I watched tv at 1:00 PM my good friend got here back from college and we visited his friend’s home it was very humorous we. It was excellent I ate my lunch at 2:00 PM we left at 3:30 PM. At four:00 PM we visited a public garden it was picturesque and superb I enjoyed it we left at 6:00 PM.

When we reached residence I had a shower and had a drink and listened to music on the radio and want to sleep at 9:00 PM.

I got up at 6:00 AM I was very drained, I was going to visit my relations I was travelling by aeroplane. My friend and me travelled to the airport I boarded the plane at 7:30 PM I reached Calcutta at 9:00 AM. My cousins and my uncle picked me up from the airport and we travelled to their house. We arrived at their house at 11:30 AM and I greeted my grandmother and all my other cousins who had all come to go to me. I loved talking to them it was very good. At 2:00 PM I visited my cousin’s house and ate my lunch my cousins and me listened to music, watched tv and talked it was tremendous. I stayed at their home.

My cousins and me travelled to a buying centre to buy presents for my family. It was very, extremely popular, I ate plenty of ice creams they had been very good. After we had completed shopping we went to the cinema at four:00 PM and noticed a movie it was good. Then we visited India garden at 7:00 PM it was very boring and annoying. We left there at eight:00 PM and we visited my grandmother once more, I talked to my grandmother and had a shower and went to sleep.

I obtained up at eight:00 AM and brushed my teeth I was going to travel again to my friend’s house by aeroplane I was very, very drained. I stated goodbye to all my household and my uncle and me travelled to the airport my grandmother was crying I was upset. We reached the airport at 11:30 AM I said goodbye to my uncle. I boarded the aeroplane at 12:30 PM on the aeroplane I ate my breakfast and watched a movie. I reached Mumbai at 2:00 PM then my pal picked me up and we travelled to his house. Then I had a rest and went swimming at 4:00 PM after I went swimming I went to an amusement park at 6:00 PM it was very, very good I loved my self. We travelled residence at 10:30 PM.

I received up at 5:00 AM and dressed my self and said goodbye to my associates family and then my friend and me travelled to the airport we reached the airport at 7:30 PM and I said goodbye to my friend. I borded the aeroplane at 8:30 AM. I was very tired and went to sleep. I arrived at Manchester airport on Monday 11 June.

A Holiday Trip To langkawi Essay

Malaysia owns among the beautiful islands in the whole universe. viz. Langkawi. The Isles of Legends. situated in the province of Kedah. which besides consists of a bunch of 99 islands. Tourists from native and all around the universe got here to see their greatest minute here. The inhabitants there is about sixty four. 792 people. The island is so in style with its charming seashores. giving the tourers the most effective place from Pantai Cenang. Pantai Buray Bay and Pantai Kok. The Waterss across the island are crystal clear and wealthy with universe of marine life.

fits for actions like snorkeling and scuba diving. Like many fables from different province of the state. Langkawi is widely known with its ain fable. a couple of small city maiden named Mahsuri. who was wrongly accused for felony dialog and so it was said that she cursed Langkawi would non thrive for seven coevalss. Besides that. Langkawi is apart from popular with its Kuah town. Many tourers would love to buy at that place as it offers them about everything they need and apart from good installations for journey.

and tonss of touristry bureaus if we want to travel for island-hopping.


Other topographic point of involvement is like Telaga Tujuh. a series of waterfalls which is a perfect topographic point for picknickers or household field daies. Among probably the most fascinating topographic points in Langkawi is besides a topographic point called Langkawi Book Village. Merely 12 topographic factors existed in the universe like such this topographic level and there are about 50 000 books we are ready to happen at that place.

Most individuals might happen this topographic point attention-grabbing. particularly for many who liked reptilians. Langkawi Crocodile Farm. which nurtured about 1000 crocodiles. For carnal lovers. significantly sea animals. you would possibly occur the Underwater World located in Pantai Cenang. essentially the most eager the place more than 5000 fish and marine animals lived at that place. and you may stroll through a glass tunnel and watch the ocean creatures swimming on prime of you freely. There are tonss of intriguing topographic factors on this universe however as Malaysian. Langkawi with its beauties will ne’er permit us down and all we’d like is merely to hold a spirit to research and bask God’s inventive exercise.

A Day on the Beach During Holiday With Family

I run down the boardwalk, not worrying about getting splinters in my tender feet. Every ten or fifteen feet I cease, sometimes to scent the salty sea air, but largely to attend for my dad and mom who plod alongside behind carrying chairs, coolers, and other beach paraphernalia. I yell again to them to rush, they usually reply that I can run forward and find a great place. I yelp with glee and run as fast as my little legs will carry me.

I stop where the dark, brown of the boardwalk meets the light, white of the seashore. My dad warned me about how sizzling the sand can get. I cautiously take a step ahead testing the sand, OUCH, he was right.

What am I gonna do now, in my six year old eyes the water appears to be a mile away. Again I look out to the ocean which seems to stretch for days in all instructions. I am decided to reach it, no matter what sacrifices I must make.

I step forward once more testing the sand, still white scorching. I pull my courage from the corners of my being and make a run for it. This isn’t so dangerous if I run really quick. The wind blows in my face, bringing with it that odor, almost a taste of the ocean. It seems to be a mixture of fish, salt, folks, and water all blended into one. I proceed to run until I reach the water’s edge where the waves crash upon the seashore, making the white sand brown and onerous.

I sit down on the sand, panting after my enormous effort.

Something troubling pulls at the edge of my mind, but I ignore it. A wave rolls as a lot as the seashore, crashing around me, wetting me hot body. I dig my body into the moistened ground, masking my legs and arms with the cool, wet sand. I hear my mother calling to me to return as a lot as the umbrella. I turn again to take a glance at her, as I do so the little factor at the fringe of my mind all of a sudden dawns on me. I made it out to the water, now I should make my method again.

4 Hijabi Outfit Ideas For A Memorable Eid Al Adha Holiday

Excitingly, Eid Al Adha is here again; it brings alongside concerns we have to deal like what outfit to put on. Eid Al Adha is celebrated all around the world in Muslim communities with enthusiasm; people love to greet and meet one another. Special meat dishes are ready, and special gatherings happen.

When it involves selecting the best outfit for these Eid gatherings, it is not simple as it sounds; hijabis have to keep pace with tendencies, contrasts, and choose acceptable hijabs as nicely, so Bokitta’s immediate pinless trendy hijab is their right alternative.

Hijabi Outfit Ideas for Eid Al Adha holiday

Imperial Silver Look

Like yearly, Bokitta has probably the most unbelievable designs with the newest Éthéré assortment. The imperial silver look will make you seem glamorous in your Eid celebrations. Silver is a glittery color and little doubt a best one to utilize for Eid. With a unique shade of blue pinless hijab, you should put on a sea green high for the most distinctive Eid look.

A prime with some elaborations, shimmer, or frills could be an appropriate selection.

For the pants, you possibly can utilize black pants, as a end result of the mix of black and silver looks very good. When it comes to the equipment, that is the time when you have to hit the combo, yes use a silver purse; ideally opt for a normal-sized bag with stunningly decorated stripes. Finally, for sneakers, solely black heels can complete your look, prefer one-strap black high heels for Eid events.

Velvet Caviar Look

You aren’t just restricted to gentle colors when it comes to Eid festivities.

For all of the darkish color lovers, this concept is for you. Choose a black top along with multi-shades hijab of Velvet Caviar look from Éthéré assortment.

The finest pants for this look could be the wide-opened trousers having buttons at one facet. The grace of this outfit is incomplete without slim black sneakers. As far because the accessories are concerned, a silver handbag would do the trick. Accessorize with some complimentary coloured rings.

This outfit thought is for these who need to give a wild look however in a graceful way. In different phrases, if you want a soft and sharp look at the same time, then this is what you need.

Serene Greige Look

If you’re looking for a distinctive and trendy outfit look, then this idea is for you. It does not include any dark colors, only a fantastic mixture of sunshine colours having ultramodern apparel. Printed hijab having soft colours with the dark gray top will make you look classy.

To hold tempo with combination, use jeans of the sunshine blue shade. For equipment, it not appropriate to hold many things with yourself, quite just go for a small hand bag having offwhite color; go for a formal clutch to give your outlook an Eid contact. As far as the shoes are concerned, the right look may be achieved should you wear plain offwhite colored flats.

Velvet blue Look

For all hijabis who feel snug carrying a not-so-glossy outfit and prefer soft-but-graceful costumes, this idea is for you. Hijab having a lighter shade of dark blue with a top of sky blue colour will make you look elegant.

When it comes to the trousers, choose unfastened ones, having a darkish blue color. For the accessory, you must go for a pink-colored medium bag having lengthy strips. To give your outfit ultimate look, blue-colored flats with the two-strap design would appear magical. For this look, heels usually are not most popular, as an alternative, go for residences, and you might be all set to be admired.

Things to Keep in Mind

Try trendy outfit concepts from Bokitta’s Éthéré collection, however remember some ideas whereas finalizing your outfit.

Choosing the Right Hijab

Firstly, you want to choose the correct hijab; this beautiful a lot relies upon upon your face shape and your complexion. Deal with this factor very properly as a outcome of to be able to look classy yet graceful, this issue is really critical. Your hijab should look suitable in your Eid outfit.

Color Contrasts

Color contrasts can either make your look or can destroy it; there is no room in-between. If you aren’t certain which colour you need to select as a contrast, you possibly can always perform some on-line analysis. Check out Bokitta’s weblog for assist in choosing the proper hijab, but never ever leap into mistaken colour combos.

Use of Accessories

It is Eid, and how will you wear an outfit without accessories? Accessories are the proper way of differentiating your informal put on from Eid attire. Accessories and Eid outfit go hand-in-hand, but you should select the best accent for your gear. Do not put on tons of accessories as it will give a mistaken impression. Stay sophisticated with the required amount of equipment.

Have a feisty Eid!

05 Days Travel to Cairo and Luxor Holiday

Day 1: Welcome to Egypt

Arrive to Cairo airport, meet and assist by your tour manager then switch to your lodge for verify in with an exclusive air conditioned modern van. Our rep will provide you with detailed data about your vacation itinerary advice all procedures and finalize all choose up time on your vacation time, overnight in Cairo.

Day 2: Giza Pyramids / Egyptian Museum Tour

Breakfast at your lodge in Cairo after which met by your personal information who will accompany you in day tour to the Great Pyramids of Giza and Sphinx, various between six-thousand and even thirteen-thousand years old, and Valley temple dealing with the good statue.

All places are wheelchair accessible. Lunch at a great high quality restaurant. Then move onto the Egyptian Museum, well-paved place, where you can see the gathering of Tutankhamen among different splendid pharaonic artifacts. Then transfer to see Khan El Khalili Bazaar. Back to hotel and in a single day in Cairo.

Day 03: Luxor City Sightseeing Tour

After breakfast, take a look at from hotel within the morning then switch to Cairo Airport on your flight to Luxor the place you’ll be met & assisted then transferred to take pleasure in tour in the west bank visiting the famous Valley of Kings which was used for burial and a lot of kings buried in this valley.

The most identified tombs are for King Tutmosis I, Tutmosis III, Tut-Ankh-Amon, King Ramssess VI, King Mrenptah and AmonhotepII. Continue to the Temple of Queen Hatshepsut, it was built by the only pharaonic lady who reigned historical Egypt. Then our tour is passing by the colossi of Memnon for about quarter-hour ( Remains of the mortuary temple of Amenhotep III ).

Transfer to your resort in Luxor and in a single day in Luxor. Optional trip to Sound & Light Show at Karnak Temples.

Day 04: Fly Back to Cairo

After breakfast, you will notice the magnificent Karnak Temples and Luxor Temple. Then you will be pushed to Luxor airport for flight to Cairo, where you’ll be met and assisted on the airport and taken to your resort. Overnight in Cairo.

Day 05: Final departure

Breakfast, transfer to Cairo International Airport for departure.

Tet holiday

Tet Holiday
In Vietnam, there are many festivals in a year such as Double Five festival, Mid-autumn festival, etc. Among them, the Luna New Year is the most important and popular holiday in these traditional festivals. This is a transitional period between old year and new year; is a occasion for everyone to commemorate ancestors, pilgrims and family reunions. Therefore, Vietnamese people need make a good preparation to welcome the New Year festival.

Preparation often begins a week before the actual celebration. At that time, everyone is busy buying some necessary items such as clothes, food, shoes, etc. In spring flowers market, people go to visit and choose their most satisfied flower pots. Peach blossom, kumquat, yellow daisy, apricot blossom, etc are flowers which are used to decorating in the traditional festival. Moreover, food is gotten ready; the traditional dishes get ready: square glutinous rice cake, pickled welsh onion, pie, chicken, spring roll and these confectioneries such as ginger jam, sugar-preserved lotus seeds, sweet, cake, etc. Everybody often cleans and decorates their house; their ancestral altar is tidied up. Vietnamese families have a tray of five fruits on their altar called five – fruits tray, including banana, orange, kumquat, pomelo and chili; each of which conveys a different meaning and is symbolic of happiness, luckiness, richness. The atmosphere of this festival is coming and people are animatedly to welcome spring time.

On the last day of the year, preparation for new year is completed. Families have a New Year’s Eve supper together and expect the New Year’s Eve. At the mid-night, everyone performs ritual offerings to the ancestor on New Year’s Eve. Then, they flock to pagoda to burn incense and to pick buds. As they want to bring luckiness for their family. After that, almost people often go to bed and hope their family will be many fun and luckiness in the New Year.

The first day of Tet is reserved for nuclear family. Children receive a red envelop containing money from their elders. Then, these families often warmly greet the first person enter their house. This act is called “ First – food”, which is one of the most important rituals during festival, During subsequent days, people visit relatives, friends and give these close relatives the traditional Tet greetings. This is a lucky, healthy, happy wish such as: “wish you a happy new year”, “wish you in security and good healthy”, etc. Traditionally but strictly, the first day of Tet is usually reserved for parents; the second day is for relatives and the third day is for teachers, who command respect in Vietnam. These others days, people are delighted to enjoy exciting games such as buffalo fight, chess, cock fight, etc. When the festival ends, people return their works, their study. However, these welcoming spring activities continue happening.

Luna New Year is the most important festival for Vietnamese people. These are funny and happy days that people prepare and welcome new year together. In addition, it is a wonderful occasion for Vietnamese families to reunite and remember their ancestors.

English Holiday Homework Sample

1. Read the supplementary reader ‘Robinson Crusoe’.
Make a Reading Passport (atleast 6 pages)
Find out more about the author and his works and write about it.

Character sketch of Robinson Crusoe
My favourite character(from the book)
Summary of the book .

2. Project Work (P.P.T)
ROLL NO. 1 TO 25 (Power Point Presentation)
Topic – The concept of funfilled vacations has changed
Concept of vacation in past
Concept of vacation at present
Difference between the two
Reasons for change

Topic- Role models can influence lives
Importance of role models
Who is your role model and why?
His/Her achievement in life
Inspiration for you.

3. Prepare a speech in about 200-250 words (for SA1 assessment) Any one topic
a. Today’s generation is a self centred generation.
b. An eye for an eye makes the whole world blind.
c. Success means- ordinary people doing extraordinary things

4. Compose a poem on ‘teenagers’. About 10-15 lines. ( half pastel sheet/chart paper)

The Life Of A Teenage Girl

© Elise
Look how she’s changed,
Look how she’s grown,
The personality changes
I should have known

The make up she wears,
Each day it gets thicker
Why is she doing this?
To grow up quicker?

The days she comes in
She runs to her room
Is it really possible,
Too feel so much gloom?

The tears in her eyes,
Her heart as it breaks
She will learn to realize
Her minor mistakes

I cuddle her in
I miss times like this
The young girl that smiled
My gorgeous ‘Little miss’
Now her dancing, and prancing
The games we did play
Her sorrow, it drifts memories
So many miles away

I call her down
As I do each time
To ask her to share with me
The troubles of her prime

The response was different
To the one I used to know
She stared up at me
She was beginning to let go

The stories she told
The rumours she’d heard
No wonder my princess
Had not said a word

The thing she said next
Opened my eyes
To a world I’d never known
A world of hurt and hated and lies

‘Mum’ she said
As the tales unfurled
‘This is the life,
Of a Teenage Girl


My favourite holiday destination

The President of India is the head of state of the Republic of India. The President is the formal head of the executive, legislature and judiciary of India and is the commander-in-chief of the Indian Armed Forces. The President is indirectly elected by the people through elected members of the Parliament of India (Lok Sabha and Rajya Sabha) as well as of the Legislative Assemblies in States of India (Vidhan Sabha) and serves for a term of five years. Historically, ruling party (majority in the Lok Sabha) nominees (for example, United Progressive Alliance nominee Pranab Mukherjee) have been elected or largely elected unanimously. Incumbent presidents are permitted to stand for re-election. A formula is used to allocate votes so there is a balance between the population of each state and the number of votes assembly members from a state can cast, and to give an equal balance between State Assembly members and the members of the Parliament of India. If no candidate receives a majority of votes, then there is a system by which losing candidates are eliminated from the contest and their votes are transferred to other candidates, until one gains a majority.

Although Article 53 of the Constitution of India states that the President can exercise his or her powers directly or by subordinate authority, with few exceptions, all of the executive authority vested in the President are, in practice, exercised by the popularly elected Government of India, headed by the Prime Minister. This Executive power is exercised by the Prime Minister with the help of the Council of Ministers. The President of India resides in an estate in New Delhi known as the Rashtrapati Bhavan (which roughly translates asPresident’s Palace). The presidential retreat is The Retreat in Chharabra, Shimla and Rashtrapati Nilayam (President’s Place) in Hyderabad. The 13th and current President is Pranab Mukherjee, who was elected on 22 July 2012, and sworn-in on 25 July 2012. He is also the first Bengali to be elected as President. He took over the position from Pratibha Patil, who was the first woman to serve in the office.

ORIGIN—-India achieved independence from British Rule on 15 August 1947, initially as aDominion within the Commonwealth of Nations with George VI as the King of India, represented in the country by a Governor-General. Still, following this, the Constituent Assembly of India, under the leadership of Dr. B. R. Ambedkar, undertook the process of drafting a completely new constitution for the country. The Constitution of India was eventually enacted on 26 November 1949 and came into force on 26 January 1950,:26making India a republic.:9 The offices of monarch and governor-general were replaced by the new office of President of India, with Rajendra Prasad as the first incumbent.:1 Legislative

Legislative power is constitutionally vested in the Parliament of India of which the president is the titular head. The President summons both the Houses (the Lok Sabhaand the Rajya Sabha) of the Parliament and prorogues them. He can dissolve the Lok Sabha. :147 These powers are formal and by convention, the President uses these powers according to the advice of the Council of Ministers headed by the Prime Minister. The President inaugurates the Parliament by addressing it after the general elections and also at the beginning of the first session each year. Presidential address on these occasions is generally meant to outline the new policies of the government. :145 All bills passed by the Parliament can become laws only after receiving the assent of the President.

The President can return a bill to the Parliament, if it is not a money bill or a constitutional amendment bill, for reconsideration. When, after reconsideration, the bill is passed and presented to the President, with or without amendments, the President is obliged to assent it. The President can also withhold his assent to a bill when it is initially presented to him (rather than return it to the Parliament) thereby exercising a pocket veto.[11] When either of the two Houses of the Parliament of India is not in session, and if government feels the need for immediate procedure, the President can promulgate ordinances which have the same force and effect as laws passed by Parliament. These are in the nature of interim or temporary legislation and their continuance is subject to parliamentary approval. Ordinances remain valid for no more than six weeks from the date the Parliament is convened unless approved by it earlier.

Appointment powers
The President appoints, as Prime Minister, the person most likely to command the support of the majority in the Lok Sabha(usually the leader of the majority party or coalition). The President then appoints the other members of the Council of Ministers, distributing portfolios to them on the advice of the Prime Minister. 72 The Council of Ministers remains in power during the ‘pleasure’ of the President. In practice, however, the Council of Ministers must retain the support of the Lok Sabha. If a President were to dismiss the Council of Ministers on his or her own initiative, it might trigger a constitutional crisis. Thus, in practice, the Council of Ministers cannot be dismissed as long as it commands the support of a majority in the Lok Sabha. The President is responsible for making a wide variety of appointments. These include:72 Governors of States

The Chief Justice, other judges of the Supreme Court and High Courts of India The Attorney General
The Comptroller and Auditor General
The Chief Election Commissioner and other Election Commissioners The Chairman and other Members of the Union Public Service Commission Vice Chancellor of central university and academic staff of central university through his nominee Directors of IITs and NITs

Ambassadors and High Commissioners to other countries

Financial powers
All money bills originate in Parliament, but only if the President recommends them. He or she presents the Annual Budgetand supplementary Budget before Parliament. No money bill can be introduced in Parliament without his or her assent. The President appoints a finance commission every five years. Withdrawal from the contingency fund of India is done after the permission of the President. :48 The Contingency Fund of India is at the disposal of the President.

Judicial powers
The President appoints the Chief Justice of the Union Judiciary and other judges on the advice of the Chief Justice. He or she dismisses the judges if and only if the two Houses of the Parliament pass resolutions to that effect by a two-thirds majority of the members present. According to Article 143 of Indian Constitution, if the President considers a question of law or a matter of public importance has arisen, he or she can ask for the advisory opinion of the Supreme Court.

Military powers
The President is the supreme commander of the defence forces of India. The President can declare war or conclude peace, subject to the approval of parliament only under the decision of the Council of the Armed Forces Chief staffs,Military Secretary and President’s Officer (Deputy Military Secretary). All important treaties and contracts are made in the President’s name. He also appoints the heads of the armed forces.

Emergency powers
The President can declare three types of emergencies: national, state, financial. :12 National emergency
See also: The Emergency (India)
National emergency can be declared in the whole of India or a part of its territory on causes of war or armed rebellion or an external aggression. Such an emergency was declared in India in 1962 (Indo-China war), 1971 (Indo-Pakistan war), 1975 to 1977 (declared by Indira Gandhi on account of “internal disturbance”) Under Article 352 of the India Constitution, the President can declare such an emergency only on the basis of a written request by the Cabinet Ministers headed by the Prime Minister. Such a proclamation must be approved by the Parliament within one month. Such an emergency can be imposed for six months.

It can be extended by six months by repeated parliamentary approval, there’s no maximum duration.[18][page needed] In such an emergency, Fundamental Rights of Indian citizens can be suspended.[7]:33 The six freedoms under Right to Freedom are automatically suspended. However, the Right to Life and Personal Liberty cannot be suspended.(Article 21):20.6 The President can make laws on the 66 subjects of the State List (which contains subjects on which the state governments can make laws). Also, all money bills are referred to the President for its approval.[16]:88 The term of the Lok Sabha can be extended by a period of up to one year, but not so as to extend the term of Parliament beyond six months after the end of the declared emergency. :223 State emergency

If the President is satisfied, on the basis of the report of the Governor of the concerned state or from other sources that the governance in a state cannot be carried out according to the provisions in the Constitution, he/she can declare a state of emergency in the state. Such an emergency must be approved by the Parliament within a period of 2 months. Under Article 356 of the Indian Constitution, it can be imposed from six months to a maximum period of three years with repeated parliamentary approval every six months. If the emergency needs to be extended for more than three years, this can be achieved by a constitutional amendment, as has happened in Punjab and Jammu and Kashmir. During such an emergency, the President can take over the entire work of the executive, and the Governor administers the state in the name of the President. The Legislative Assembly can be dissolved or may remain in suspended animation. The Parliament makes laws on the 66 subjects of the state list (see National emergency for explanation). A State Emergency can be imposed via the following:

1. By Article 356 – If that state failed to run constitutionally i.e. constitutional machinery has failed[25]:159 2. By Article 365 – If that state is not working according to the given direction of the Union Government.[26] This type of emergency needs the approval of the parliament within 2 months. It can last up to a maximum of three years via extensions after each 6-month period. However, after one year it can be extended only if 1. A state of National Emergency has been declared in the country or in the particular state. 2. The Election Commission finds it difficult to organise an election in that state. On 19 January 2013, President’s rule was imposed on the Indian State of Jharkhand, making it the latest state where this kind of emergency has been imposed. Financial emergency[edit]

If the President is satisfied that there is an economic situation in which the financial stability or credit of India is threatened, he/she can then proclaim a financial emergency, as per the Article 360. :159 Such an emergency must be approved by the Parliament within two months. It has never been declared. :604 A state of financial emergency remains in force indefinitely until revoked by the President.[13]:195 The President can reduce the salaries of all government officials, including judges of the Supreme Court and High Courts, in case of a financial emergency. All money bills passed by the State legislatures are submitted to the President for approval. He can direct the state to observe certain principles (economy measures) relating to financial matters.

Article 58 of the Constitution sets the principle qualifications one must meet to be eligible to the office of the President. A President must be: A citizen of India
Of 35 years of age or above
Qualified to become a member of the Lok Sabha
A person shall not be eligible for election as President if he holds any office of profit under the Government of India or the Government of any State or under any local or other authority subject to the control of any of the said Governments. Certain office-holders, however, are permitted to stand as Presidential candidates. These are: The current Vice President.

The Governor of any State.
A Minister of the Union or of any State (Including Prime Minister and Chief Ministers). :72 In the event that the Vice President, a State Governor or a Minister is elected President, they are considered to have vacated their previous office on the date they begin serving as President. Under The Presidential and Vice-Presidential Elections Act, 1952,[31] a candidate, to be nominated for the office of president needs 50 electors as proposers and 50 electors as seconders for his or her name to appear on ballot. Conditions for Presidency

Main article: Electoral College (India)
Certain conditions, as per Article 59 of the Constitution, debar any eligible citizen from contesting the presidential elections. The conditions are: The President shall not be a member of either House of Parliament or of a House of the Legislature of any State, and if a member of either House of Parliament or of a House of the Legislature of any State be elected President, he shall be deemed to have vacated his seat in that House on the date on which he enters upon his office as President. The President shall not hold any other office of profit.

The President shall be entitled without payment of rent to the use of his official residences and shall be also entitled to such emoluments, allowances and privileges as may be determined by Parliament by law and until provision in that behalf is so made, such emoluments, allowances and privileges as are specified in the Second Schedule. The emoluments and allowances of the President shall not be diminished during his term of office.

Summer Holiday

Talcott Parsons – Biography

Personal Life
Talcott Parsons was born on December 13, 1902 in Colorado Springs, Colorado. When he was born, his father at the time was a professor in English at Colorado College and he was also the vice president of the college. In 1927, Parsons got married to Helen Bancroft Walker with who he had three children. Talcott Parsons died in May 8, 1979 due to a heart stroke. Talcott Parsons was born on December 13, 1902 in Colorado Springs, Colorado. When he was born, his father at the time was a professor in English at Colorado College and he was also the vice president of the college. In 1927, Parsons got married to Helen Bancroft Walker with who he had three children. Talcott Parsons died in May 8, 1979 due to a heart stroke.

Education & work
Talcott Parsons went to Amherst College where he studied biology, philosophy and sociology. He graduated from Amherst College in 1924. After graduation, Parsons studied at the London School of Economics. Here he took interest in the work of Leonard HobHouse and Bronislaw Malinowski; he was very influenced by their ideas. Later on, in the University of Heidelbery in Germany, he earned his PhD in economics and sociology. Parsons, in 1927 to 1973 worked in Harvard University where he worked in economics, race relations and anthropological small group dynamics but he was well known as a sociologist. Most of Parson’s work was on the ‘Structural Functionalism’ which is about studying society with just ideas and theories. His goal was to have an overall theory and explanation of human relationships. Overall, Talcott Parsons was a sociologist who was bold in terms of his ideas as well as being original. He published over 150 books and articles.

Talcott Parsons went to Amherst College where he studied biology, philosophy and sociology. He graduated from Amherst College in 1924. After graduation, Parsons studied at the London School of Economics. Here he took interest in the work of Leonard HobHouse and Bronislaw Malinowski; he was very influenced by their ideas.

Later on, in the University of Heidelbery in Germany, he earned his PhD in economics and sociology. Parsons, in 1927 to 1973 worked in Harvard University where he worked in economics, race relations and anthropological small group dynamics but he was well known as a sociologist. Most of Parson’s work was on the ‘Structural Functionalism’ which is about studying society with just ideas and theories. His goal was to have an overall theory and explanation of human relationships. Overall, Talcott Parsons was a sociologist who was bold in terms of his ideas as well as being original. He published over 150 books and articles.

Most Famous Books Published:
* The Structure of Social Action (1937)
* The Social System (1951)
* Essays in Sociological Theory (1964)
* Societies: Evolutionary and Comparative Perspectives (1966) * Politics and Social Structure (1969)

Most Famous Books Published:
* The Structure of Social Action (1937)
* The Social System (1951)
* Essays in Sociological Theory (1964)
* Societies: Evolutionary and Comparative Perspectives (1966) * Politics and Social Structure (1969)

Holiday Inn Analysis

Executive Summary
This report will contain information about Holiday Inn Valencia. With its 200 rooms one of the biggest hotels in Valencia. The hotel also possesses 6 different conference rooms which are available for different kinds of events. Currently the demand for events of communions and baptisms are dropping. This report has analysed the problem and will try to give advice on how to solve this. For this purpose a main question and sub questions were created. To answer these questions a quick scan was made, a SWOT analysis with consequently a confrontation matrix. Also Porter’s five forces were used and a price analysis was done amongst competition. Results of these analysis showed customers for events care most about the location of an event, the price and service.

Moreover, other guest experience was also considered an important factor. Also the analysis showed the biggest advantage for Holiday Inn Valencia in the event side of their business is the low price compared to quality. However, the hotel should not expect customers to host their event in Holiday Inn Valencia because of the brand name, according to the respondents this was considered as not important. Furthermore the market forecast seemed relatively positive even though the crisis is raging in Spain. This because of the nature of the events. From this report can be concluded that the prices of the hotel are good compared to competitors. The hotel itself has lots of strengths such as a good location and the strong umbrella company. Also a the market forecast for tourism in Spain, and Valencia is positive. It is recommended not to change the total price for the customer, for this is an important factor in their decision making process. However do change the amount of marketing efforts that are being put in to the events. Do not be afraid to put money and time in it, because this will eventually pay itself back.

Events can be a profitable side business for hotels. However for Holiday Inn Valencia some of these events are not meeting their potential. Why is this and what can be done to turn around this trend? In order to give an answer to these questions this report was made. This report contains information about the four star hotel Holiday Inn Valencia. It was commissioned by Avans School for International studies and performed by International Business and Management Studies student Luke Donkervoort. The Holiday Inn brand is part of Intercontinental Hotels Group and Holiday Inn Valencia is a franchise hotel under the supervision of Mr San Juan. Holiday Inn Valencia has, next to their 200 bedrooms, several different packages for events. These events can be adapted to the customers wishes ranging from big events up to 300 people to small events with few people. Currently the demand in the events of communions and baptisms are dropping.

These are religious events which are very popular in Spain. These events are hugely celebrated and it seems to be less affected by the crisis than other events. In order to increase the demand in these types of events, a research question was formed that will be answered with help from four sub questions. Due to a change in management during the work placement and the production of this report, it has become a report based on theory instead of practice. The new director will assign a marketing agency to report on the events starting next year. Due to this the original report had to be changed at a late period and the questionnaire could only contain 75 respondents. As mentioned before events can be a profitable side business for hotels.

Thus it is necessary to look at why the demand is dropping. First some insight information of the hotel is provided in order to give the reader a clear vision of what the hotel is about, this includes a quick scan and a problem statement. Furthermore the second chapter will consist of a SWOT scan which will include information about the internal operations and the environment of the company. This chapter will conclude with a Porter’s five forces model for the hotel. Afterwards, in chapter three, the focus is put on answering the research question with help from several sub questions. Some of these questions are being answered with help from representative respondents from a questionnaire that was conducted. Finally, an appendix can be found to which will be referred throughout the report.

Chapter 1
Quick scan
Holiday Inn Valencia was founded in 2000 and its focus is put on the upper-middle class guests. The hotel currently employs over 55 persons from several nationalities ranging from British, to Romanian, however most of the staff is Spanish. The four star hotel has 200 rooms available, divided over 12 floors. On the top floor a gym, a tanning booth and sauna with great view over the city of Valencia can be found. Also an outdoor swimming pool is available on the top floor; however this is only opened in the summer. Moreover, at the zero-level floor of the hotel a garage can be found. (Holiday Inn, 2012) Also on the first floor of the hotel six conference rooms are used for conventions, business meetings and other events such as communions and weddings. The hotel offers several secondary products such as projectors, white screens and microphones whenever one of the conference rooms is booked. The possibility of overnight stays and the availability of the exclusive restaurant on the ground floor of the hotel are of big advantage for clients hosting events at the Holiday Inn Valencia.

The restaurant serves breakfast, lunch and dinner to all the guests of the hotel. In case the hotel is full there is also the option to turn two multipurpose conference rooms into other dining areas. This is especially convenient in case of big groups, who have also booked breakfast lunch or dinner. The Holiday Inn brand is part of the Intercontinental Hotel Group, which means that its mission and vision that are set for this group are also concerning the other seven brands of IHG, these include the Crowne Plaze, Holiday Inn Express, Staybridge Suites, InterContinental, Indigo and Candlewood Suites. The vision of IHG is “to become one of the worlds’ great companies”. (InterContinental Hotels Group, 2011) Their mission is to have “Great Hotels Guests Love”. The companies’ annual report of 2010 states: “We want people to feel good about what we do and how we do it.

Around the world, we aim to delight our guests, inspire our people, act responsibly and generate financial returns for our hotel owners and our investors.” (InterContinental Hotels Group, 2011) During the work placement an assignment was commissioned by Avans School for International Studies, this involves promoting and increasing the sales of events in Holiday Inn Valencia. The following scheme was made to demonstrate the different activities involved in the assignment. – Improve the design and content of the different marketing tools given by the headquarters: *Some brochures were outdated and had to be updated and also translated from Spanish into English to attract a broader spectrum of customers. *Helped the marketing manager in creating different banners and sites to promote different events. – Create a database and make a mailing list as a new way of spreading the brochures and the other updated marketing tools: * Made a database for the primary schools in Valencia, to spread the brochures of an event where the sales harshly fell in Holiday Inn: communions and baptisms. -A study of the competition in Valencia:

* The company has a competitive set, which is being followed on a daily basis via a website. * Estimated where the hotel stands by comparing prices regarding communions and baptisms (of the menus, the bar, service and the music) and adapted these prices to the prices of the competitive set. The main assignment in Holiday Inn Valencia is to increase the sales of events in the six conference rooms, some events are not meeting their potential and thus some marketing effort must be undertaken to try and increase these sales. To increase the total sales of events in the hotel, this report will focus on one part of the events that is very big in Valencia and in the rest of Spain; religious (Catholic) events, namely communions and baptisms. The hotel has different packages for different occasions such as, business meetings, birthday parties and also for these religious festivities.

The first step in achieving the answer to this research question is to look at the current marketing-tools for the packages of these baptisms and communions. At present the marketing-tool used for this activity is just one outdated brochure. This must be updated with new photographs and new text in order to attract more customers. Also the prices may need to be revised; new price offers make it easier to communicate a positive message to the target group. Before, when Holiday Inn Valencia was owned by IHG, every marketing tool was pre-prepared. On a yearly base the hotel received new banners, photos and other promotional material which Holiday Inn Valencia could use in their marketing activities. These are focused on big events such as Halloween, or St. Patricks Day and not on events that are more locally organized (such as Las Fallas, which is considered very important in Valencia). So for these special local events, promotion was difficult to make. Finally the promotion material that was going to be used in order to improve the sales had to be approved by the general manager of the hotel. But since the hotel is taken over by Mr. San Juan and officially is a franchise hotel, the marketing is easier.

The director can choose to hire own marketing agencies and has more freedom in promoting local festivities, while still receiving the pre-made banners and logo’s. The director has chosen for the opportunity to hire a marketing agency for the events for the next year. The next step must be to find a way to monitor the size of the potential market and maximize the reach of the new brochure. Since the target audience for communions are boys and girls from 9 to 11 years old, it is wise to find out where the majority spends most of their days. This is of course in primary schools. Thus setting up a database of primary schools in the area surrounding this hotel will be useful in reaching the target group. It could be discussed whether it is more helpful to market these events to the parents, since ultimately it is the parents who choose where the festivities take place.

However, taking the ‘nag-factor’ into consideration it can be concluded that it is easier to communicate the message to the children, who in their case will spread the message to their friends, family and finally their parents. With this database it is possible to create a mailing list in order to actually reach the customers. After setting up the database and creating the mailing list. Ultimately, the change in sales should be visible and this has to be checked and controlled*. But firstly, the different influences of the marketing tools on the current sales of the packages should be investigated, and if necessary how the currently used marketing tools can be improved.

Afterwards will be continued with baptisms. Baptisms are being celebrated huge in Spain and the costs are less important compared to other events. Holiday Inn Valencia has a competitive set of several other hotels in the area, who also offer comparable packages regarding these events. The promotional material that will be used for the communion will also contain information about the baptisms. It is believed that promotion via the primary schools in Valencia will provide enough word to mouth advertisement for the parents to choose Holiday Inn Valencia for the baptisms. *Due to a change in the company management these results will not be available, since it was not allowed to actually use the mailing list that was created.

Problem statement
As stated before, Holiday Inn has a problem with the sales of event packages, this leads to the following problem statement, which is backed up by one research questions and four sub-questions. Problem The sales of baptism and communions event packages in Holiday Inn Valencia are stagnating. Research question How is Holiday Inn Valencia able to improve its sales concerning baptism and communions related packages ? Sub-questions

– What is the customer opinion about hosting events in hotels ? – How big is the potential market?
– How are the marketing tools currently used influencing the current sales of the packages ? – How could the currently used marketing tools be improved in terms of design/price/range ?

Chapter 2: Swot analysis
This chapter contains information about the internal operations of Holiday Inn Valencia and its environment. These operations will be scanned and judged and consequently an internal scan will be the outcome. This internal scan will include information about the history of the company, a description of the company’s business, their main products, most important clients and main suppliers. However, it is not only the environment that is very important for a company, more important is the change in the environment. It is critical to analyse this environment first in order to find out how one can optimally serve its environment. The chapter will be concluded with the strengths, weaknesses, opportunities and threats of Holiday Inn Valencia. The companies’ business

The companies’ core product is overnight stays. Holiday Inn Valencia has 200 rooms available, rating from the luxurious ‘Presidential Suit’, to the convenient ‘Twin Rooms’. The hotel receives around 70,000 guests a year. Most of the annual €3.2 million profit is achieved in this area. Furthermore Holiday Inn Valencia gains a significant profit with its Food and Beverage revenues. The hotel also has multiple meeting rooms that are appropriate for both formal and informal use. For example, the rooms are suitable for guests to celebrate occasions such as weddings and birthday parties. customers also have the possibility to celebrate occasions such as weddings and birthday parties. The Mezzo-Mezzo restaurant is available for guests and non-guests. The bar is situated next to the restaurant providing the possibility for a relaxing drink. Recently the hotel has also opened a new ‘chill-out bar’ on the top-floor called ‘Zenit’. Target group

The target group for Holiday Inn Valencia is the upper middle class of society. With its four stars, multiple facilities, relative low prices and its position near one of the main attractions of the city: “Ciudad de las Artes y Ciencias” (city of arts and sciences) it attracts many customers in this segment. The hotel is also very close to the Túria parc, an old river bed that has transformed into a huge city park. Suppliers

Although Holiday Inn Valencia is not a production company, it does have its suppliers. The company has agreements with third party intermediaries (TPI’s) also known as online travelling agencies (OTA’s). These TPI/OTA’s provide the hotel with new guests, and in return a small commission is received. Examples of these OTA’s are and Also suppliers of tools such as beds and food exist but these are irrelevant for this research. Structure

The general manager has franchised the hotel from the Holiday Inn brand. This means the franchisee is allowed to use the brand name of the franchisor ‘Intercontinental Hotels Group’. The company consists of seven departments: “Sales, Reservations, Reception/Front Office, Housekeeping, Food and Beverage, Maintenance and Accounts department.” With a total amount of around 55 employees. Every department has its own manager which all report to the general manager Mr. Juan Carlos San Juan. Company culture

Holiday Inn Valencia can be considered informal because most of the managers can be addressed to by their first names. Also, it is not hard to get in contact with a manager in case of any questions or ambiguities. However, everybody is expected to dress formal in order to come across representative towards the guests. The interaction between the different parts of the company is on a very regular basis and in an informal form. Every day all the managers of the different departments have a meeting. Once per month a meeting takes place.

Results of this meeting are being reported to the rest of the staff. Communication towards customers is very formal since a lot of customers are business travelers and this communication behaviour is expected of hotel staff. In this company culture standardization is not pursued since the company has no company clothing for all staff, staff is expected to bring its own clothes according to the dress code of the department. Differences are pursued between members of different departments, cleaning staff looks different then restaurant staff. Competitive advantage

Holiday Inn Valencia is trying to gain competitive advantage in various ways. First of all via the world wide standardization of its services received from IHG. One example of this is the ‘Priority Club Reward’, this is the world’s largest hotel loyalty scheme with over 48 million members, the hotel is keeping a short line with its precious regular customers.(Datamonitor a, 2010)However, competitors have also implemented similar programmes therefore this is not the only reason the hotel is gaining competitive advantage. The part in which Holiday Inn is trying to create the most competitive advantage is through its pricing strategy. With an aggressive low-cost pricing strategy the hotel tries to differentiate itself from the competition. However, this strategy is changing. Due to a management take-over of the company the focus is being put more on the quality of the hotel and this will take place in the following months. Service is also a very important factor in creating competitive advantage.

To stress how an important factor this is of the company, it is put on the website as the best strength the hotel has to offer. According to the Holiday Inn website : “For it is our people who make the real difference to our business, ensuring our customers receive great service and memorable experiences. Whether it is our hotel staff, who give guests a friendly welcome when they arrive, or our senior leaders, who make sure our hotels provide value to our guests and our hotel owners, the talented IHG team is always looking for a better way to do things and help make our hotels best
in class.” (Holiday Inn, 2012) Competitive landscape

Holiday Inn has a broad competitive landscape, currently 45 hotels are comparable to Holiday Inn Valencia, these are at least four star hotels with their target market at upper middle class or higher. These do not even include the indirect competition the company faces, the so-called private rental businesses whom have rooms, apartments and caravans for rent. Also the hostels and all the other accommodations available for overnight stays in Valencia can be considered competition. (Turisvalencia, 2012) Moreover, the hotel has made a competitive set of 8 hotels. Holiday Inn Valencia has been the market leader for a long time, however it has lost its first place to its competition. Since 2007 the hotel has not been on the first place anymore. Not in occupancy or average daily rate (total revenue per day/total number of rooms). However, Holiday Inn Valencia is better in ‘RevPar’ ( this is an abbreviation for hotel revenue divided by the number of rooms sold), compared to its competitors. Holiday Inn Valencia finished first in 2010 and second in 2011, over the first month of the first year the hotel is second again. It is said RevPar is the most important measurement in the hotel industry, since it measures the ability of the hotel to fill its rooms for the highest possible price when the demand fluctuates. However, from these numbers it cannot be concluded that Holiday Inn Valencia is the market leader anymore.

Therefore it can be concluded that Holiday Inn Valencia has transformed from market leader to market challenger. According to Datamonitor the hotel and motel industry in Spain grew by 1.9 % in 2010 to a value of $19.2 billion, furthermore it is forecasted that in 2015 the market will have a value of $22.4 billion. This means an increase of 16.7% since 2010. About the market rivalry Datamonitor states that even though the recent recovery of the market, rivalry is boosted. This is due to the fact the market has strong international players, looking to make up for losses made in other markets. (Datamonitor a, 2010) The competition can be either a threat, or an opportunity for Holiday Inn Valencia. It is a threat since the competition in this area is so fierce. Thanks to these developments, Holiday Inn Valencia cannot ask the optimal price for their profits, instead the hotel has to keep looking at the whole spectrum of the competition and revise their prices were needed. At this moment Holiday Inn Valencia offers one of the cheapest prices of their competitive set. However the new general manager decided to start increasing prices. (, 2012) Strenghts

See appendix 1 for the SWOT scan for Holiday Inn Valencia in a figure. The brand Holiday Inn and its umbrella company: The Holiday Inn brand attracts lots of customers. The brand is known all over the world and has a good reputation regarding its quality. Furthermore, any hotel has the support and the resources of IHG which is the biggest hotel company in the world. This leads to the benefit of standardization and creates a faster and cheaper working organisation. The priority club: This makes the important regular customers return even more. With this system points can be collected and with these points free nights become available, complimentary upgrades to better rooms are given and other treatments that regular guests do not receive.

Own software programmes, such as: ‘ Holidex’: Holidex was one of the major reasons that the Holiday Inn brand became such a success. The at the time biggest civilian computer network in the world, it was introduced in 1965, linked all the Holiday Inn hotels via a software program. This enabled the guests of the hotels to book other hotels without long distance phone calls. At this day it is still used, thanks to this programme reservations enter almost automatically via the internet. Other own software programmes used by the hotel are HCM and Opera. Online courses exist so that every employee can master the skills needed to operate these software programmes. (, 2012) Attractiveness for (business) events: The hotel is particularly attractive for international business consumers. Companies can choose to host their events in this hotel, in this way all important employees (usually from all over the world) can come together and use the facilities that the Holiday Inn has to offer. This makes for an easy way of facilitating events. Holiday Inn App: Holiday Inn Valencia is a franchise company, this comes with benefits and advantages. One example for this is the mobile app created by the headquarters. This app is targeted mostly at the business guests the hotels receives.

The app makes the booking process for the customer much easier. The guest has to download an app once, and with this app the customer is now able to book whenever, wherever, however. (Holiday Inn Mobile, 2012) Best flexible rate: The company makes use of a best flexible rate. This witholdss the best rate possible for the rooms can be booked on the website of Holiday Inn Valencia itself. These prices are also being updated regularly which also contributes to the consumer receiving a low price for the reservation. Location: The location is close to one of the biggest attractions in the city; ‘the city of arts and sciences.’ It is also next to the ‘Turia’ parc which is an old river bed that has been turned into a huge city park. With public transport the beach can be reach in less than 10 minutes for €1.50. Weaknesses

Originally not built as a hotel: Rooms are not practically divided. For example two of the conference rooms have a big pillar in the middle, this makes it impossible to put these two together and make a bigger conference room. Though this is technically possible thanks to shifting walls. Also, rooms where elevator shafts start have big pillars in the middle. Moreover, some rooms are put in corners, this makes them smaller than others. The website: Compared to competitors the website is old-fashioned and also the information given is inconclusive and outdated.

The problem is that the website cannot be changed per Holiday Inn establishment. Holiday Inn has a standard format in which the website for every hotel is built. Each hotel then puts its information it wants to spread on that page via a software programme. This means helping the customer to create a positive image is very hard for Holiday Inn Valencia. After all Holiday Inn Valencia is not only competing with competition from other companies, but as well with other Holiday Inn hotels of other cities. Finally all of this is concerning since the website forms the guests’ first opinion, making the intangible, tangible. (link to the website: ) Opportunities

Rising global travel volumes: According to Richard Solomons, the CEO of IHG, a major trend in travelling is that the capacity of especially air travels get bigger, and thus traveling becomes more affordable. (InterContinental Hotels Group, 2011) Internet: In the current booking environment, consumers choose a country and a city to go to and then compare hotels. Consequently websites such as where hotels can be compared by one click on the button are increasingly popular. Also the search engines plays a big part in the final decision making process of the potential guest. The consumers buying behaviour can be called dissonance reducing.

Thus if Holiday Inn Valencia keeps its website up to date and if the hotel is able to redirect a lot of potential guests to their company, more customers will proceed to book a night in the hotel. Convenience suits the customer. Changing consumer behaviour: Changing consumer behavior should be regarded as very important. If this consumer behaviour changes in a negative way, the effects will be dangerous for the company. In this case however, changing consumer behaviour can be seen as an opportunity since the change is forecasted to be positive for the entire market for hotels and motels in Europe and in Spain. According to Datamonitor, the market of Spain will increase with 16.7% to a value of $ 22.4 billion. And the European market is forecasted to grow even more, with 31.5% to a value of $ 221.5 billion. Backward integration: A growing amount of customers is considering price, next to quality of the hotel and its positioning, to be an important factor when choosing a hotel. Thus expanding the activities by means of backward integration may be profitable in this economic situation. This could for example be instead of using TPI’s for almost all the bookings, increase the level of guests who book directly with the hotel itself.

Changing demographics: The population of Europe is ageing. This is a positive change for the hotel and motel industry, since due to the ageing population more people will retire from their work. These people on average have more to spend then the younger population, since retired people have no family to take care of anymore and mostly have their mortgage paid off. This means disposable income is higher, which leads to an increased expenditure on holidays. Furthermore retired visit hotels more often out of season, while other people are working. This will lead to a higher occupancy, average daily rate and RevPar. Threats

Economic uncertainty: Due to the economic crisis lots of customers have less to spend. One of the first things customers will cut back on is holidays, also less business travelers will visit Valencia, since there is going to be less business to do. Regarding the conference rooms, the latest meeting trends reveal that event planners due to the crisis, are looking for meetings that are shorter and smaller, the incentive programme is being filled with business content, meeting venues have to be environmental friendly, and there will be a shift to venues that actively promote themselves as conference venues. (Brost, 2012) Competition:The market that Holiday Inn Valencia is operating can be seen as a red ocean. Lots of competitors are present making lots of promotions and putting pressure to the prices of the overnight stays, and the secondary activities of the hotel.

Alternative meeting ways: Technology is rapidly advancing. According to Carlson Wagonlit, there is an increasing use of virtual meetings and “hybrid” events. For these types of meetings are more environmental- and cost friendly. (Carlson Wagonlit, 2012) Though presently a face to face meeting is considered better than a meeting via alternative ways, such as Skype, as budgets get smaller, and return on investment becomes more important and technology keeps on increasing these alternative ways may become a serious threat for Holiday Inn Valencia in the near future.

Confrontation matrix
| Strengths| Weaknesses|
Opportunities| 1: Brand name / changing consumer behaviour| 2: The website / internet| Threats| 3: The priority club / economic uncertainty| 4: Originally not built as hotel / heavy competition|

1: Changing consumer behaviour is best to be taken advantage of with the brand name of Holiday Inn Valencia. Consumers are becoming more price sensitive and are looking for cheap holidays. This caused a price war between the hotels and resulted in a decline in competition. Especially the small hotels have suffered from this development. Holiday Inn Valencia is backed up by the biggest hotel chain in the world, so plenty resources in case of emergency are available.

2: The opportunity of the internet should be tackled with the website. Currently this is a weakness because the website is outdated and compared to the competition not user friendly enough. However, if this weakness is turned into a strength huge benefits will be made. 3: The strength of the priority club can be used in times of economic uncertainty to ensure repeat customers will keep on visiting the hotel. It is an extra incentive for the customers. 4: The fact that the hotel was originally not built as a hotel is to be called a weakness. But the fact that other hotels have similar qualities, but with the benefits of architectural pre-knowledge of the building is even worse. If a customer who would like to host an event and goes to see the conference rooms of Holiday Inn Valencia (with pillars) and that of the competition (without pillars) it is clear that the hotel has to persuade the competition in another way. Porter’s five forces

Appendix 2 provides a scheme of the Porter’s five forces that are described here. Threat of new entrants
Low, this market has high entry barriers ; there are a lot of big international brands in this market and the capital required to start a four star hotel are huge. Threat of substitute products Medium, other forms of overnight stays, and for events other locations where events can be hosted. The switching costs for guests are very low however the guests inclination to this form of substitution can be seen as very low. Bargaining power of suppliers

Low, lots of suppliers (TPI’s and OTA’s) are present in the market, this means that one supplier does not have dominancy over Holiday Inn Valencia. The TPI’s and the OTA’s have the advantage that the volume of guests provided to the hotel is large. However, these suppliers are facing the threat of backward integration. Bargaining power of customers

Low, the hotel receives around 70,000 guests per year. This means that one single guest does not have the leverage of volume. However ,brand identity is relatively little, this increases bargaining power of customers, also the customers are price sensitive. But it can be concluded that the bargaining power of one customer is moderate. Competitive rivalry within an industry

High, 45 hotels within a 20 km radius of this hotel. Also exit barriers for franchisees are relatively low, but for the wholly owned hotels in the market very high. Also the industry is expected to grow, this increases rivalry. Finally, brand identity is low and the diversity of different hotels is very big. This all leads to a high competitive rivalry.

Chapter three
How big is the target market?
To get a relative, accurate image of the target market for communions and baptisms for Holiday Inn Valencia it is necessary to first take a look at the potential market. Followed by the available market and the qualified available market. (NetMBA, 2010) Firstly, it is necessary to define the consumer for these events. These are young religious boys or girls from between 9 and 11 years old who live in the region of Valencia. According to the INE institute (Instituto Nacional de Estadística), the national institute of statistics the ‘Comunidad Valenciana’ counts 146,816 children between the age of 9 and 11 in the agglomeration of Valencia which in total beholds 2,578,197 persons (see appendix 3 and 4). (INE, 2012) Of these persons about 1 third (36%) is actively practicing the catholic religion. This means 146,816 x 36% = 52,854(CNA, 2007) Furthermore, the income of the target market should be taken into consideration to acquire what is called ‘the available market’. After a discussion with the company mentor it was decided to target the people with the 40% top incomes of society. This would mean people earning more than €2,000.- per month.

However, the hotel targets families with children thus the fact that women are working should also be taken into consideration. Spain has a female employment rate of 53%, this means that more than half of all the women work. In appendix 5 an overview of the income can be found. (OECD, 2011) This leads to the following calculation of 52,854 x 40% which makes 21,142 and 21,142 x 53% makes 11,205 children. This means the available market for Holiday Inn Valencia totals 11,205 children between the age of 10 and 14. This number will also be considered as the target market, for Holiday Inn Valencia wishes to receive as many events as possible. Concluding, the target market for Holiday Inn Valencia are children between the age of 9 and 11. These children have to practice the Catholic religion and have to come from a family with two breadwinners that makes at least €2000.- per person a month, and thus are included in the top 40 % of the income distribution in Spain. This totals an amount of 11,205 children. What is the customer opinion about hosting events in hotels?

In order to answer some of the research questions, it is critical to include the customers opinion. Therefore, a questionnaire has been made and this answered by 75 people with different backgrounds, ranging from Spain, Holland, Germany to ‘other countries in the world’. As mentioned in the introduction, in order to get a better picture of the customers opinion more respondents are required but due to a lack of time the image the 75 respondents provided was sufficient. The first part of the questionnaire was mentioned to get a general view on the profile of the respondent and involved questions about income, gender nationality. It also included questions about their opinion on different aspects of hosting events in hotels such as price, availability of animation and much more.

The questionnaire can be found in appendix 6. From Holiday Inn Valencia’s point of view the main strengths of hosting events in this hotel are for example the fact that guests can sleep where the meeting takes place. This means it will save an organisation money on arranging transport from the meeting room to an hotel and thus is a very contributing factor to the fact the hotel welcomes a lot of business consumers. However for leisure consumers this is not always the most important factor. It can be for foreigners who would like to host an event abroad such as a wedding, but Holiday Inn Valencia welcomes more domestic consumers than consumers from other countries.

The opportunity for the organisation is more the fact that location and price are very important to consumers. According to the survey 69% of the respondents found location an important to very important factor and for the factor of price it was also 69% of the respondents who perceived that factor as important or even very important. Holiday Inn Valencia is according to the price study that was performed (the excel file of the price study can be found in appendix 7) one of the cheapest in the events, this is an opportunity for the hotel. Also the fact that the respondents considered location to be an important factor is positive for the hotel. It is situated in the biggest city of the surrounding area and is located next to one of the major eye catchers of Valencia (the city of arts and sciences) and near the beach. Moreover, the biggest threat for an organisation in the current economy is the economic crisis that terrorizes the world.

This is also the case with the event side of Holiday Inn Valencia, 63% of the respondents mentioned the recession to influence their opinion about hosting events. And on the question how did it precisely influence their opinion, most of the respondents answered to be “more aware of their expenditures” and would “choose cheaper locations such as small café’s or bar’s for their events.”

Some interviewees even stopped hosting events at all. Factors considered less important were brand name and a swimming pool at hand. Respectively 48% and 83% of the respondents who consider these factors from 1 to 3 on a scale of 1 to 5. Thus the hotel should not consider these aspects of the hotel to be a big advantage in the fight for customers that would like to host events. However, even with brand name not being an decisive factor, 77% of the respondents were familiar with the Holiday Inn brand. Concluding, the customers opinion about hosting events in hotels is overall positive. Potential customers care a great deal about aspects of events such as service, other guest experience and location. This can be positive for Holiday Inn Valencia.

Potential customers care less about aspects such as reputation of brand name or the swimming pool. This means the hotel should not rest and expect customers to come to host their events in the hotel just because of their name. The most important result from the survey for Holiday Inn Valencia is the fact that the respondents consider price the most influential factor. This is positive because in the price study that was done, the hotel was amongst the cheapest of their direct competitors. How are the marketing tools currently used influencing the current sales of the packages? Currently, only few marketing tools for the events are being used. The most important part in the marketing for Holiday Inn Valencia is a brochure for the different kind of events that are being offered and was made in PowerPoint. Besides this brochure also some pre-made banners and posters are available and are given to the hotel by the umbrella company, IHG.

These however do not include small and/or local popular festivities and events. For example ‘Las Fallas’, which in Valencia is a well-known event in the area of Valencia and is celebrated for weeks by thousands of people, but there are no marketing tools given by the headquarters for this festival. Currently the revenue of the events is €15.751 for the year 2012 up to and including May. This is incredibly low for the hotel and it supports the belief of improving the events, and the communication of the events. According to the reservation and commercial manager, their budgeted income on events for this year has been adjusted to €52.775. It can be seen the hotel is not reaching its initial goals. It should be possible to reach the target number of revenue for this year, however this will be very hard. Especially since the new director has put the focus on other aspects of the hotel.

The resources are simply not available in order to put the required marketing effort to reach the budgeted income for events. For next year the new director is planning to hire a marketing agency and put the focus on increasing the events. How could the currently used marketing tools be improved in terms of design/price/range? As mentioned before the current marketing tools that are being used for the events are not up to date anymore. It consists of one brochure made with PowerPoint that included the prices of the menus described. The brochure has been made two years ago and does not include critical information such as the new logo of Holiday Inn and information about what the hotel additionally has to offer for consumers who like to host their event in Holiday Inn Valencia. For example animation for children, an hourly drink rate and the possibility of arranging the music. After concluding these flaws in the previous brochures, action was undertaken and the new information was included and translated into Spanish.

The latest, up to date, photographs were searched and added to the brochure. This changes were undertaken to try spread a more positive message with the brochure. The goal of this brochure is to provide information to the potential customer. Which will lead to convincing the potential consumer of hosting their events in Holiday Inn Valencia instead of other conference halls or hotels with conference rooms in Valencia. This means the brochure has to look attractive and inviting. This was done by changing the format of the brochure, photos of the conference rooms and some close-up pictures of food were added. The outdated brochure for the communions and baptisms can be found in appendix 8. Also the new brochure can be found in appendix 9.

At Holiday Inn Valencia the decision makers were unsatisfied with the amount of sales in communions and baptisms. This report was made in order to increase this type of events. Firstly, a problem statement was made. It stated the problem was the sales of the baptism and communion event packages in Holiday Inn Valencia are stagnating. Then it was attempted to solve this problem with the research question, how is Holiday Inn Valencia able to improve its sales concerning baptism and communions related packages? Also sub questions were formed and answered to support the answer to this research question. In order to get an answer to these sub questions, a questionnaire was made that was answered by 75 respondents from different backgrounds. This created a broad view on the customers opinion about the events in Holiday Inn Valencia. Finally, the most important finding was customers consider price together with location the most important factors.

Moreover, the marketing tools were examined and concluded can be the marketing tools are ineffective and are not being used efficient enough. From headquarters the hotel receives some marketing tools but these are proven to be not applicable to the Spanish market. Also can be concluded that with these marketing tools the target revenue of the events for 2012 are not going to be made. Therefore it is advised to change the marketing tools and pin point the target market more specific to increase sales. Concluding, concerning the main question of this report : How is Holiday Inn Valencia able to improve its sales concerning baptism and communions related packages ? The answer to this question can be split into four aspects. The price aspect, the product aspect, the promotion aspect and the place aspect. It is clear that Holiday Inn Valencia is able to improve its sales concerning the events of baptisms and communions. The target market is big, this means the place is good for the product.

Therefore it is safe to put some energy and effort (money) in the marketing of the events, this will eventually pay out. To do this the marketing tools have been updated, however this is not all. The responsible managers should keep on searching for ways to promote the events and to keep the tools up-to-date. Furthermore, the prices of the packages are currently perfect. The price to quality ratio is very good. Holiday Inn Valencia is considered a market challenger and since customers are price sensitive and the competition is fierce, changing prices either increasing or decreasing them, is not advisable. Furthermore can be concluded the market forecasts are positive, and the hotel has to increase marketing efforts in order to increase its sales and ultimately reposes market leadership.

Brost, K. (2012, 01 27). 4 Key Meeting Trends for 2012 from American Express. Opgeroepen op 02 21, 2012, van
Carlson Wagonlit. (2012). Travel management priorities 2012. Opgeroepen op 02 23, 2012, van CNA. (2007, August 21). Catholic news agency. Opgeroepen op May 23, 2012, van Spain: 36 percent claim to be practicing

Catholics: Datamonitor a. (2010, 05 20). Hotel and Motel industry of Spain. Opgeroepen op 02 30, 2012, van Holiday Inn. (2012). Holiday Inn Valencia. Opgeroepen op 02 08, 2012, van Holiday Inn. (2012). Opgeroepen op 28 02, 2012, van best flexible rate: Holiday Inn Mobile. (2012). Holiday Inn Mobile. Opgeroepen op 03 1, 2012, van INE. (2012). Instituto Nacional de Estadistica. Opgeroepen op May 25, 2012, van Short-term population projections 2011-2021: InterContinental Hotels Group. (2011). Annual report 2010. Opgeroepen op 02 10, 2012, van InterContinental Hotels Group. (2011). IHG Annual Report and financial statements. Opgeroepen op 02 20, 2012, van NetMBA. (2010). Opgeroepen op May 18, 2012, van Market definition: OECD. (2011, August 31). OED iLibrary. Opgeroepen op 5 22, 2012, van Employment rate of women: (2012). History of the Holiday Inn Hotel. Opgeroepen op 02 23, 2012, van (2012, 02 22). Opgeroepen op 02 22, 2012, van hotels Valencia: Turisvalencia. (2012, 02 22). VLC Valencia. Opgeroepen op 02 22, 2012, van

Appendix 1 Swot Analysis

Appendix 2 Porters five forces

Appendix 3 total children from 9 to 11

Appendix 4 Total inhabitants ValenciaCopyright INE 2012|
Census 2001Population figures by autonomous community and province| Units:?|
| Total|
Valencia/València| 2,216,285|
Source: National Statistics Institute|
| |
| |
Appendix 5 Overview income SpainPaseo de la Castellana, 183 – 28071 – Madrid – España Teléfono: (+34) 91 583 91 00 – Contacta:| | 2010| |
| People| Percentage of total|
Up to 499 euros| 1092243| 2%|
From 500 to 999 euros| 6043522| 13%|
From 1,000 to 1,499 euros| 8847792| 19%|
From 1,500 to 1,999 euros| 8997701| 20%|
From 2,000 to 2,499 euros| 6651525| 15%|
From 2,500 to 2,999 euros| 4993678| 11%|
From 3,000 to 4,999 euros| 6979785| 15%|
More than 5,000 euros| 1769334| 4%|

Appendix 6 Questionnaire
This questionnaire was made by Luke Donkervoort, student from Avans School for International Studies and currently doing an internship at Holiday Inn Valencia. The subject of this questionnaire is events in hotels. (think of all events such as birthday parties, wedding parties, communions, baptisms etc.) The results of this questionnaire will be used only for purposes of this report. It consists out of … questions and will take you proximately 5 minutes to complete. Thank you for your time. * What is your gender? M / F

* What is your nationality? Dutch / Spanish / German / Italian / other countries Europe / other countries rest of the world. * What is your age? 0-9 10-19 20-29 30-39 40-49 50-59 60-69 70-79 80 or more * What is your average income?

Up to €499 €500 to €999 €1000 to €1499 €1500 to €1999 €2000 to €2499 €2500 to €2999 €3000 to €4999 more than €5000 * Do you have children? Yes/no
* Are you familiar with the Holiday Inn brand? Yes/no
* Have you ever experienced an event that took place in an hotel? (Can also be another hotel than Holiday Inn) Yes/no * Was this experience positive or negative? Positive / negative * When hosting an event, would you consider a hotel to be a suitable place to do this? Yes/no * If no, why not?

* To what extent are the following criteria important when choosing a hotel to host an event? | Not important at all| Unimportant| Neutral|
Important| Very important| Location| 1| 2| 3| 4| 5|

Other guest experiences| 1| 2| 3| 4| 5|
Price of drinks| 1| 2| 3| 4| 5|
Total price of the event| 1| 2| 3| 4| 5|
Availability of entertainment| 1| 2| 3| 4| 5|
Special promotions| 1| 2| 3| 4| 5|
Reputation of brand name| 1| 2| 3| 4| 5|
Amount of stars| 1| 2| 3| 4| 5|
Availability of pre-made event packages (With fixed amount and varieties of beverages and food)| 1| 2| 3| 4| 5| Air-conditioning| 1| 2| 3| 4| 5|
Natural sun light in the conference rooms| 1| 2| 3| 4| 5| Service| 1| 2| 3| 4| 5|
Possibility to enjoy an overnight stay| 1| 2| 3| 4| 5| Swimming pool | 1| 2| 3| 4| 5|
Availability of special menus for children| 1| 2| 3| 4| 5| Something else?
…| | | | | |

* Has the recession influenced your opinion about hosting events ? Yes/no * If yes, how has your opinion changed?
* How much money would you spend on hosting an event such as a baptism or a communion? 250 to 500 / 500 to 750 / 750 to 1000/ 1000 or more
Appendix 7 Price study
Weddings| | | | |
Kolom1| Silken| Beatriz| Tryp Oceanic| Melia|
Prices of the menu’s| de 63 a 84| de 75 a 90| de 63,9 a 88,9| de 44,50 a 69,50| Price of drinks per person| de 12.96 a 16.20| 13.50 + 6.50| de 16,50 a 24,75| de 14,50 a 24| Price of entertainment| de 604.8 a 720| 450-995| 570| 580/682| | | | | |

Communions and baptisms| | | |
Prices of the menu’s| 38-50| de 52.50 a 63| de 30 a 35| de 41 a 69| Price of drinks per person| de 12.96 a 16.20| 13.50 + 6.50| 7| 3,7,10 p.

Spending Holiday in Seaside or Mountains

“Before I can tell my life what I want to do with it, I must listen to my life telling me who I am.” Parker J. Palmer Topic: Spending holiday in seaside or mountains…
Prepared by: Tahere Imani
Always, it is a hard decision to choose the most enjoyable places for vocation, especially when different traveler has their own idea; but obviously all of them want a luxury place which end up their decisions to the most beautiful places, such as: mountain and seaside. Actually it depends on their own tastes to spending time in the mountains or seaside, but these places have their own especial features such as: climate, activities, and other things which prepare the right of choosing for everyone, based on their own wanted. At first I want to speak about mountain’s features, which are briefed into two important features that noted above.

Climate has the most significant role in people’s decision for travelling, because it guarantees the possibility of other matters. Even though mountain’s climate is so fantastic and brings pure air in our lungs, but it is cold, and become colder in higher altitudes, because of this matter surely we need to have enough information about climate in vocation days and suitable equipment for travelling. Several times we heard about different group of mountaineers who trap in snowing whether of mountain, because lack of information about climate or inappropriate equipment of traveling. Actually As noted before climate make the possibility of some activities, such as: climbing mountains, hiking, skiing or any other hard activities which mostly are done by young people and old people don’t have tendency or enough power for doing them.

Seaside is the next place which has its exclusive features. In contrast of mountains, seaside has higher temperature which doesn’t need to have lot information about its climate before travelling, because most of the time has its own warm climate, and its beauty is hidden in its sultry whether. Seaside is so beautiful and enjoyable place, especially for people who are used to live in this kind of whether. Its climate also makes the possibility of various activities which don’t have restriction, and those are simple activities, which can be done even by young and old people, Like; swimming and some games such as: volleyball, tennis or… .

Walking or even sitting next to the sea and looking at its interesting view is another activity which considered as the most important element of calming. I, myself prefer to gain peaceful feel of sea by watching it and remembering all good memory of my own life. As result, it can be said that different people are attracted by especial features of various places, and I believe that tendency of people toward various places or any other things just depends on their own nature and the beliefs they are grown with.

Working holiday

The objective of this research report is to examine the attitudes towards working holiday among students of College. The survey was conducted at Hong Kong campuses. A total of 500 copies of questionnaire were distributed within March and the response rate is 100%. As this project examines the attitudes towards working holiday among young adults, our target group is the students aged between 18 and 25 study in college (see Figure 1.1). A large proportion of respondents are females (see Figure 1.2). And the highest education level of most respondents is Associate Degree/Higher Diploma Degree (see Figure 1.3). A majority of respondents are without experience. The questionnaire is divided into two parts. The first 11 questions are for respondents with working holiday experience while the later 7 questions are for respondents without experience. Besides distributing the questionnaire, secondary research was conducted to gain more insights about issues. The supporting data are also collected from online electronic sources.

Preferred destination for working holiday

Before having a working holiday, it is important to choose an ideal destination for the trip. For most Hong Kong young people, English speaking countries possibly may be their first choice. Regarding the students surveyed, forms Figure 2.3, a majority of respondents who without actual experience prefers to have their working holiday in Australia and Britain. It could be suggested that respondents who without actual experience threat having working holiday as a trip to improve their English skills and a tool to communicate with local people. It is consistent with answers from respondents who have working holiday experience. All of them choose Australia as their destination. Also, this is consistent with the result of Q8 of the questionnaire regarding the reasons of choosing a place for working holiday, in which around 70% of respondents who with actual experience rank culture as a main factor for their choice.