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    Jolli Bee Case study

    In 1975 Jollibee Food Corporation began as an ice cream parlor and was run by the Chinese-Filipino Tan family. After the oil crisis in 1977 Tony Tan Caktiong (TTC) expected the ice cream prices to soar. The consequence of this incident was, that the family diversified into a home-style Philippine hamburger, which was quickly desired […] More