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    Market Orientation Benefit an Organization

    Definition of Market Orientation : A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers. See also product orientation and sales orientation. ‘Market orientation”’ perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioral perspective, strategic perspective. Developing a Market Orientation: An Organizational Strategy […] More

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    Marketing Management and Market Orientation

    People are exposed to marketing in almost everything and they can see the results of marketing in the advertisements on television, internet, and so on and in the abundance of many products. So marketing can be define as an area that has been evolved over time and its process is a set of activities that […] More

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    Market Orientation Assessment

    1.Customer Orientation Information about customer needs and requirements is collected regularly. DON’T KNOW (0) There is no statement in the article indicates that Psion has collected information about customer needs and requirements regularly. Our corporate objective and policies are aimed directly at creating satisfied customers. DON’T KNOW (0) Since there is no clear statement in […] More

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    New Hire Orientation: A New Approach

    It is the first day of your new job. After arriving, suddenly you flashback to the last time you were in this situation. A dreadful feeling comes over as you recall how boring and useless that first week was. Five days of your life you will never get back. It was so awful; the thought […] More