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    Paradox of Samsung’s rise

    Summary Samsung has been grown up to the one of the world giant company. Thus, Samsung faces the challenge of moving beyond their home markets. As the company growing abroad, the CEO Gunhee Lee needed to reinvent the strategy. Thus, Samsung tried to follow the strategies of developed Multi National Corporation. Samsung multiplied Japanese management […] More

  • in

    Paradox of Samsung's rise

    Summary Samsung has been grown up to the one of the world giant company. Thus, Samsung faces the challenge of moving beyond their home markets. As the company growing abroad, the CEO Gunhee Lee needed to reinvent the strategy. Thus, Samsung tried to follow the strategies of developed Multi National Corporation. Samsung multiplied Japanese management […] More