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    Frizza – Frozen Pizza Marketing Plan

    The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there […] More

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    Pizza USA Term Paper

    This case involves Pizza USA, a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently, customers have indicated that they are pleased with the food offered by the restaurant but […] More

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    Nestle Contadina Pizza and Pasta

    Executive Summary Nestle Refrigerated Food Company, in 1990, had to decide about the launch of Contadina Pizza (a refrigerated pizza), and so that it could continue the building of the refrigerated food category started by it a few years ago. It had entered this category through the launch of Contadina Pasta and Sauces, and had […] More

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    Marketing Pizza Hut in Nigeria

    Executive Summary The fast-food industry has been one of the most successful industries even with the economic meltdown that occurred in 2008; its success is due to the relative low cost of its products and Pizza Hut is an example. Established in the United States in 1958 by two brothers, the company has since grown […] More

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    California Pizza Kitchen Case Study

    California Pizza Kitchen was first created in 1985 in Beverly Hills, California. By 2007 there were 213 locations throughout 28 states and 6 countries. Although 41% of the stores were based in California, keeping with the restaurants theme, the dining model flourished throughout the United States. For the second quarter of 2007, although they were […] More

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    Pizza Hut

    Executive Summary Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world’s consumers, […] More