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    Positioning of Samsung Mobile

    According to research through Positioning Brand Bull-eye (Figure 1) (Kotler & Keller, 2012, p.309), Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles, in case that there are still popular on the market, as […] More

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    An analyses on Mount Franklin Market Positioning Strategy

    1. Introduction Water is the fountain of all life and is a prime need of the body. Over 60 percent of our body weight is made up of water. In Australia, most people are drinking tapped water directly at home, but while traveling or eating out in restaurants, buying bottled water has become one of […] More

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    Success in Luxury Watch Positioning of Breitling Watches

    Breitling is a Swiss family business set up in 1884. This company has been providing high-technical watches for professionals in fields where need precise chronographs, especially aviation. Throughout more than 100 years,this company remains its competitive priority in Swiss watch brands. This contributes to its independent development in manufacture, as well as the characters of […] More