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    Analysis of Ann Taylor Company

    Customer Target: 30’s married working mother, 2 kids combined earnings $75~150K. Formal swimsuit and shirt. Need: The capital of appropriate apparel for skilled girls in the big city. Retails: There are 261 Ann Taylor shops and 113 Ann Taylor Factory stores in US as of August 2, 2014. Retail Channels: Customers can get information via […] More

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    Cottle Taylor Case Analysis

    Rationale of not choosing Lang’s plan is based on calculations of expected sales and projected income. Comparison of two projection plans of unit sales for 2010 (Exhibit 1) shows that Lang’s market plan will result in 444,18 millions units, that exceeds Patel’s projection on 32,03 millions units. Along with planned increase of prices by 20% […] More

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    Cottle Taylor: Expanding the Oral Care Group in India

    In 2009, the director of the oral-care marketing for the India division of Cottle- Taylor, Brinda Patel, thought of the brilliant idea to expand the oral care system in India. At this time 50% of the Indian population was very uninterested in curing their dental problems and did not see the need to obtain dental […] More

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    Edward taylor and Metaphor

    The Beauty of Metaphor A Metaphor is defined as a grammatical device that “compares two different ideas by speaking of one in terms of the other. It asserts that one thing is another thing.” One of the best poets at using the metaphor is Edward Taylor, an intellectual New English Puritan. In his “Meditation One,” […] More

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    Taylor vs Fayol

    Q.1:How can the removal of the inner plastic sleeve from Kit Kat Bumper packs be seen as a move towards sustainability? Ans:Nestle has established a set of criteria for packaging and one major achievement in this area was reduction of 160 tonnes of plastic per year by removing the inner plastic sleeve from Kit Kat […] More