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    Mattel’s China Experience: A Crisis in Toyland

    In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when […] More

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    Warfare in Toyland

    Role of Business Level Strategies in Developing an Organization’s Competitive Advantage Business Level Strategies: A plan of action to use the resources of firms, capabilities and distinctive competencies to gain competitive advantage over it’s rivals in a market or industry. It involves Selecting and managing the domain of the organization will compete in and positioning […] More