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    Using Global Variables

    Global variables are variables that are visible to every module in the program and its scope is the entire program so that all of the modules within the program can access a global variable. They can be declared in modules by simply setting up an assignment box and adding in the variables to the modules. […] More

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    Variables

    Problem recognition, info search, evaluation, purchase, post purchase role of marketing in these: 1. Geographic: dividing market into different geographical units Groups: nations, regions, states, municipalities, cities, neighbourhoods Eg customizing hotels and rooms to suit the location (beach vs city). 2. Demographic: dividing the market into groups based on demographic variables *consumer needs, wants and […] More