Leadership Communication

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17 March 2016

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While some people may assume leadership communication does not have to be led by an effective communicator. , It is essential to know that people that withhold leadership positions in organizations need to have strong effective communication skills that are successful within the organizations that suite their positions. Public health organizations such as health departments have leadership communicators who initially, address issues that reflect the present and future of the organization to other members and staff. This is a detailed duty that needs to ensure a person is a superior communicator (Barrett, 2006). Messages that are given from a leadership perspective reflect values of the organization such as vision, mission, and culture (Barrett, 2006).

Leadership communicators also focus on consistency expressed through an organizations values in which they communicate frequently within the organization. People that withhold positions in leadership communication strengthen the values and culture within an organization based on organizational values and the mission of the organization (Barrett, 2006). Leadership without good communication is a setback in many organizations, which is why it’s desired for anyone in leadership communication to have certain traits and characteristics. This essay will depict the traits and characteristics needed for success.

I chose this as a topic of interest because; many people are unaware of what leadership communication is and the things that they should be aiming towards to become a more effective communicator. I felt that if this topic was highlighted from a different perspective it would strengthen the communication and/or make people in leadership communications become more effective and beneficial communicators within their organizations. I chose to look at leadership communication from the public health leadership aspect of organizations, because it is essential for them to have strong effective communicators. Surely, while again some people may feel leadership communication does not have to be led by an effective communicator. This essay will highlight some key essentials so that it’s better understood why it is essential that people that withhold positions such as these in leadership have strong effective communication skills within public leadership positions.

Effective Communication Concepts/Skills

Working in the public health sector has allowed me to familiarize myself with the communication concepts of effective leadership communication. People that withhold positions in proficient development as public health leaders are required to have very strong communication skills. Leaders require competency-based instruction in order to increase their ability to address complex and changing demands of critical services (Wright, 2000). Anyone that is in a leadership position has to be able to speak clearly and proficiently to various types of people. Public health requires individuals in communication leadership to also withhold personal skills of leadership that are essential to the success of public health organizations.

People in leadership must master effective communication in order for people around them to have assurance in what they are verbalizing about from a leadership standpoint. Being an effectual leader is well-established in knowledge and implementation of accurate communication skills (Baack, 2012). Lines of communication must always be open from a leadership standpoint in which the people they are speaking to. Interpersonal influences reflect the way the audience receives the information from a leadership standpoint. Communication Process in Leadership

The communication process in leadership involves interchanging messages between the source and the receiver (Rowitz, 2012). Maintaining a healthy communication has proven to be effective in productivity. Individuals that withhold positions in communication leadership have to ensure the proper communication channels are followed and open in order to ensure effective communication in the workplace. In the public health sector communication channels have to be open at all times in which all employees understand how they work within the workplace. There are many different ways in which communication is transmitted within the workplace through leadership communication such as, emails, phones, letters, memos, and face to face meetings. These are very common in public health organizations, due to the increased demand of communication. Leadership communicators look for feedback through all sources of communication that enhances the communication process. The communication process’s can either be verbal or non-verbal. Managers need to ensure that no matter which way they communicate that its always effective communication. Important Traits for Leadership Communicators

Many people are unaware of what traits a person in leadership must poses in order to be a successful and effective communicator. Personal characteristic traits such as the ability to make public speeches, rather it’s a group or individual communication. Motivation is a very essential characteristic. People in the public health sector have to be very compassionate and motivated about things in which they are speaking, based on the fact the main goal and function is to communicate effectively to the public in which they understand. Can you imagine if someone was trying to persuade you to stop smoking, through a public speech in which they were non- motivated? The speech would not be considered effective and would not pose as an effective outreach to the public. As a person in leadership when reaching out to do health education to the public we have to ensure we are portraying effective leadership skills, in which people generally look for when speaking.

Communication skills are very important to ensure effective leadership in communication. When speaking publicly there is a lot of diversity that public speakers encounter. The proper traits and skills generally assist in these matters and prove to be effective in meeting the needs of various groups through effective communication. Most successful leaders have these traits and skills needed. Leaders also have to be able to respond appropriately and think quickly. Many times, when public health organizations hire or seek people to speak in leadership positions they ensure that the candidate posses certain traits, characteristics, and skills. They make certain the candidate knows how to communicate with all elements of the organization; the public health sector is a major organization with numerous groups of people.

Leaders are required to know how and when to communicate with everyone within the organization, including employees, other managers, and community leaders. All groups require a different communication style and leadership style in which a person in leadership communication must be able to adapt at any time. Flexibility is an important aspect and is also required for skills that a leader must have. When he/she is delivering a message or presentation to the community it would differ in style compared to speaking to employees or other individuals in leadership.

Applying Concepts
By means of applying the concepts of effective leadership communication to public health organizations and identifying ways in which communication can be improved have found ways in which communication from a leadership perspective can be identified and more effective within the community. By applying the organizational communication concept general communication plays a key component in effective leadership communication. I have found develops that a person that speaks publically through leadership begins to build effective organizational communication is targeted through open dialogue which is developed between management and employees. This show’s to be a result of improved engagement and productivity amongst all personnel.


When researching leadership communication concepts it allowed me to understand the overall dynamics of an effective leader and the role that they play in the public health sector. When you work in a public health organization you are able to identify and understand what effectiveness is, it makes it easier to identify it within a speaker. When you are able to recognize what skills a person must poses in order to be the most effective as a communicator it makes it a lot easier to improve and evaluate different aspects of communication. I have identified areas in which some people need to improve on as they take roles in leadership communication. If areas that need improvement are highlighted implementations can be made for improvement.

The characteristics and traits identified in this essay which surrounds productivity and success behind an organization that presents effective communication through leadership (Rowitz, 2012) supersedes the amount of people that assume people in leadership do not have to poses skills and concepts to be effective communicator’s. Those who have no knowledge draw incorrect assumptions (Barrett, 2006).This essay has highlighted through my research the knowledge and concepts that some lack when it comes to leadership communication. As Barrett states, “Leadership without good communication is a setback in many organizations, which is why it’s desired for anyone in leadership communication to have certain traits and characteristics.

Communication Training Program

In the future of building a leadership communication training program I would propose an organizational leadership and communication certificate training program. The program would be designed to teach people internally within the organization the key fundamentals of leadership development and effective communication strategies. The program would be a team building approach in which everyone would benefit successfully. Upon completing the training program which would be primarily 8 weeks each participant would receive a certificate of completion for successfully completing the program. The training would assist in developing leadership skills, as well as teach speaking skills in a presentation/workshop style class dynamic. Individuals would be introduced to ways in which they could improve their leadership skills. By offering trainings employees and leadership communicators will be able to identify and improve their areas of weakness. I have found that trainings improve employee morale making communication more effective ensuring successes in productivity.

Though my researches I have concluded that people that are in leadership positions as communicators must be effective communicators and have a strong set of skills and characteristics that have been highlighted throughout my thesis. This essay depicted the traits and characteristics needed for success. It is essential that people that withhold positions such as these in leadership have strong effective communication skills within public leadership positions. While some people may still assume leadership communication does not have to be led by an effective communicator, facts prove differently based on success within organizations that recognize specific traits and characteristics needed to succeed in effective communication. The more trainings and improvements that are implemented will ensure that individuals in leadership are well prepared for public speaking within and outside of the community.

Baack, D. (2012). Management communication. San Diego, CA: Bridgepoint Education, Inc. Barrett, Deborah. (2006). Leadership communications. McGraw-Hill Professional, Education, Inc. Garcia, H. F. (2012). Leadership communications: Planning for the desired reaction. Strategy & Leadership, 40(6), 42-45. doi:http://dx.doi.org/10.1108/10878571211278886 Hackman, M. Z., & Johnson, C. E. (2004). Leadership: A communication perspective. Long Grove, IL: Waveland Press. Hughes, R. L., Ginnett, R. C., & Curphy, G. J. (1996). Leadership. Irwin. Press, N. C. D. (1996). Organizational communication. An Integrated Approach to Communication Theory and Research, 383. Rowitz, L. (2012). Public health leadership. Jones & Bartlett Publishers. Vries, R. E., Bakker-Pieper, A., & Oostenveld, W. (2010). Leadership=Communication? the relations of leaders’ communication styles with leadership styles, knowledge sharing and leadership outcomes. Journal of Business & Psychology, 25(3), 367-380. doi:http://dx.doi.org/10.1007/s10869-009-9140-2.

Wright, K., Rowitz, L., Merkle, A., Reid, W. M., Robinson, G., Herzog, B., … & Baker, E. (2000). Competency development in public health leadership. American Journal of Public Health, 90(8), 1202.

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"Leadership Communication" StudyScroll, 17-Mar-2016. [Online]. Available: https://studyscroll.com/leadership-communication-essay. [Accessed: 3-Oct-2023]

StudyScroll. (2016). Leadership Communication. [Online]. Available at: https://studyscroll.com/leadership-communication-essay [Accessed: 3-Oct-2023]

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