Traditional marketing have many advertisement methods that have been used in the past. By saying this, we can assume business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Traditional marketing uses anything as long as is not digital to “brand” your product or company logo into the minds of people. People sometimes can find you or your business in a network or referrals and they will definitely come to trust you and the work you are doing. And digital marketing also still evolving and will be updating as long as technology continues to make advancements. Digital marketing includes things such as a website, banner ads, social media mentions, or YouTube videos for example.
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The goal of digital marketing is for people to find you. They might find you or your web-site through an organic search, paid search, social networking or by reading a post or comment that you have published online it can be an ad or an article. Once they become familiar with your brand through your online presence, a trust will develop. With the help of traditional marketing a business can reach a specific target audience that may not have access to the internet and this can be the only way to reach certain people. Certain customers may also prefer a physical printed piece to view. On the other hand, a key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation.
a) Digital Market
When is it used? Some companies have some big goals that they want to achieve, in order to make that happen they try to get customers from everywhere. In this case, digital marketing is going to be very effective for them as they want to advertise in the whole country/continent or world. Using internet or smart phones as a medium to advertise your product will be nothing difficult for a digital marketing strategy. Why using digital marketing: Digital media is so deep that consumers have access to information any time and any place they want it. Forgotten are the days when the messages people got about your products or services were sent by you and having info about only what you wanted them to know. Today, we use digital marketing because it makes our business life easier and faster.
We can also consider saying that more effective because people do not use the old method as much as they used to do. How to use digital marketing: Marketers use digital marketing to make more people know about their product. Sending info out about your product trough internet in some famous web-pages such as Facebook, Hotmail, Yahoo or Twitter, makes it easier for people to see it and put some interest if they find it interesting. Just open a web-site and expose or advertise your business and all the product you offer. You must make it look interesting and colourful to attract visitor’s attention so that more people will know about your business. Big companies such as Amazon and a big name as EMIRATES use digital marketing and that helps those companies to be known by a lot of people worldwide.
b) Traditional Markets
When to use it?
How to use it?
Direct Mail: When it comes to your direct mail strategy, here’s the thing:
Shift your mind-set dramatically. If you’re used to direct mail, I think you’ll find the easiest transition into more friendly people turf in email marketing. It will help promote new products or services in a similar way to direct mail. One piece of content for one person, but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy. Most importantly, it’s measurable. Direct mail is often feast or famine, but email marketing is easier to track and improve upon. By analysing open and click through rates, you can more effectively make the necessary adjustments to increase conversion rates.
Email Blasts to Purchase Lists: Before you consider ditching your entire email strategy, make sure that a lot of people are already utilising it. According to a study by Pew Research Centre, 90% of people use the internet to send and receive email at least occasionally.
Print and Advertising: As people focus more their attention to a second screen, so should you. There are lots of video online that people are watching. Find out where, and look into methods of advertisement there… or better, yet creating your own online videos and showing up your YouTube presence. The same applies to print, people prefer digital subscriptions to the touch and feel of paper. Considering the nature of your product or service, shift your budget away from physical media as much as possible in order to attract a more digital, multi-screen generation of buyers.
3. ADVANTAGES AND DISADVANTAGES OF TRADITIONAL AND DIGITAL MARKETS. a) Advantages of Digital Marketing:
Reduced cost: a business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine. Simple to measure: One can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results unlike in the traditional method. Brand Development: A well utilized website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilising social media channels and personalised email marketing. b) Advantages of Traditional Marketing:
New marketing methods do work and can increase a company’s client base, completely replacing traditional marketing with the latest marketing techniques can prove to be dangerous. Traditional methods have a high success rate and that is proven. Internet methods are subject to clients or customers having access to an online medium and being Internet savvy. With traditional marketing, anyone with a newspaper, mail service, television or radio can learn of your business or service. Rather than customers going online to find your business or service (and possibly stumbling on your competitor’s website), you bring your business or service to potential customers with print advertisements and other traditional methods. c) Disadvantages of Traditional Marketing
Price: Traditional media buys are usually more expensive than newer forms of advertising. In addition to the cost of buying TV spots, you may need to pay for the development of your commercials. Harder to Target Audience
Print and broadcast outlets provide media kits with audience demographics, but once a magazine is mailed, a paper is delivered or an ad is broadcast, you don’t know who actually read, saw or viewed your ad. Less Information
The message you can deliver with traditional advertising is much more limited compared to newer forms of communications. If you can get people to your website with the click of a banner ad or link, you have almost unlimited opportunities to deliver page after page of information to customers. With print and broadcast, you must communicate your message within a few square inches of space or in 30 seconds. d) Disadvantages of Digital Marketing
Lacking an actual presence: The customer struggles to actually feel or decide to try on the merchandise which may be a restriction for several products. Nevertheless a study of customers of cosmetics services and products suggests that e-mail marketing may be used to interest a customer to search well for a shop to get one of these solutions or even to consult with sales representatives. Hard to tell if individuals are lying: There’s too much informative data on the World Wide Web today, it’s often difficult to differentiate between quality and garbage. Lots of the garbage is directed at newcomers. Lots of Information: Once more we reach the section of their being truly a large amount of info on the World Wide Web. It might be too much good data as well. There is a lot of competition for a business, this can make a person more troubled than if there have been given lots of garbage. You will possibly not have the ability to tell whom to choose.
Traditional marketing and digital marketing are two different ways of advertisement that have been applied for marketers since the old ages till the current time. Considering the points we have covered above, we come to conclude that each type of marketing is effective depending of the person we are advertising it to.
3. http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html Valencia Higuera, n.d