Strategic Management in the Aviation Industry

Differentiation is the act of separating product deliverability to achieve a competitive advantage. Airlines can separate differentiate their services to be able to accommodate customers of different economic status, and also passengers who may be disabled (Rahman et al., 2009)

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Physical principles are created to guarantee the most qualified staff is accepted in aero medical gauges and physical accommodation prerequisites (Schlickman, 2003)..

A management control system (MCS) is a framework which assembles and utilizes data to assess the execution of distinctive authoritative assets like human, physical, money related furthermore the association as an issue considering the hierarchical techniques. MCS impacts the conduct of authoritative assets to execute hierarchical systems. Administration control framework may be formal or casual (Delfmann, 2005).

A strategy is a plan decided to realize a coveted future, for example, accomplishment of an objective or answer for an issue. Also, it is the art of organizing and marshaling assets for their most productive and successful utilization. The term is gotten from the Greek word for generalship or heading an armed force (McKean, 2009).

The strategic management process is more than simply a set of guidelines to take after. It is a philosophical methodology to business. Upper administration must think strategically in the first place, and then apply that thought to a procedure. The process is best executed when everybody inside the business comprehends the method. The five phases of the procedure are objective setting, analysis, strategy development, technique execution and strategy checking (Barney & Hesterly, 2006).

Low-cost carriers are an air shuttle that accommodates lower charges and less solaces. To compensate for income lost in diminished ticket costs, the aerial shuttle may charge for additional items like nourishment, need preparing to leave, seat designating, and baggage.

This is the leverage that a firm has over its rivals, permitting it to produce more prominent deals or edges and/or hold a greater number of clients than its rival. There can be numerous sorts of focal points including the company’s expense structure; item offerings, circulation system and client support (Gross, 2013).

This model recognizes and breaks down 5 forces that shape each industry, and aides focus an industry’s shortcomings and qualities.

1. Rivalry in the business

2. Capability of new contestants (entrants) into industry

3. Force of suppliers

4. Force of clients

5. Danger of substitute items (Pereira, 2013).

Environment opportunities are opportunities that are immediately available to the organization to invest in or take advantage in its industry. The organization can effectively take advantage of the opportunities easily (Beaumont & Pedersen, 1993).

The firm’s general environment encompasses the conditions and factors such as legal, social, economic and political circumstances that directly affect the organization.

The Structure-Conduct-Performance (S-C-P) ideal model of strategy accepts business sector structure would focus firm behavior which would focus execution. This is a standard that is foundational to business association commercial concerns, steady with the positional perspective of procedure, rather than the asset based perspective of strategy (McWilliams, n.d.).


Barney, J., & Hesterly, W. (2006). Strategic management and competitive advantage: Concepts and cases. Upper Saddle River, NJ: Pearson/Prentice Hall.

Beaumont, J., & Pedersen, L. (1993). Managing the environment: Business opportunity and responsibility. Oxford: Butterworth Heinemann.

Delfmann, W. (2005). Strategic Management in the Aviation Industry. Aldershot: Ashgate Pub. Group.Gross, S. (2013). The low cost carrier worldwide. Burlington, Vt.: Ashgate Pub.

McKean, D. (2009). Strategy. Harlow, England: FT Prentice Hall.

Mcwilliams, A. (n.d.). Efficiency v. structure-conduct-performance: Implications for strategy research and practice. Journal of Management, 63-78.

Pereira, A. (2013). Porters five forces. S.l.: Grin Verlag.

Physical activity attitude as a function of sociocultural differences. (1987).

Rahman, S. & Ng, K.Y.N. 2009, Sustainable differentiation or simply marketing myopia – the case of airlines meeting the needs of the physically challenged persons?

Australasian Journal of Business & Social Inquiry, Vol-7 , No.1, 66-77

Schlickman, J. (2003). ISO 9001:2000 quality management system design. Boston: Artech House.

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